Your Digital Marketing Coach with Neal Schaffer
by Neal Schaffer
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Recent episodes
Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine
Apr 20, 2026
16m 14s
10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business
Apr 16, 2026
43m 52s
People Not Prompts: The Marketing System AI Can’t Replicate
Apr 11, 2026
22m 19s
The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)
Apr 6, 2026
39m 13s
Stop Using AI Like a Search Engine — Build a Flywheel Instead
Mar 25, 2026
24m 12s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/20/26 | Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine✨ | LinkedIn marketingB2B marketing+3 | — | LinkedInDigital Marketing Summit | Nova Southeastern University | LinkedInB2B marketing+4 | — | 16m 14s | |
| 4/16/26 | 10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business | Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results — because social media isn't a task. It's a craft. I sit down with Jon-Stephen Stansel — social media manager turned entertainment industry freelancer and author of The 10 Principles of Effective Social Media Marketing — for a conversation about what actually works on social media in 2026. Jon-Ste... | 43m 52s | ||||||
| 4/11/26 | People Not Prompts: The Marketing System AI Can’t Replicate | Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep price. In this episode, I'm sharing the full breakdown of the keynote I delivered at DigiMarCon West in Hollywood — a presentation called People, Not Prompts. It's built around the SES framework from my book Digital Threads: Search, Email, and Social worki... | 22m 19s | ||||||
| 4/6/26 | The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix) | I've been saying for years that marketing is increasingly visual — whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it when it comes to visual branding. My guest today is Jim MacLeod, author of The Visual Marketer, and he's someone I've known for about a decade — back when I co-founded the Social Tools Summit and invited him to speak about visual social media from a B2B perspective. Jim has a rare combination of gra... | 39m 13s | ||||||
| 3/25/26 | Stop Using AI Like a Search Engine — Build a Flywheel Instead | You're using AI every day — but is it actually getting smarter about your business? For most marketers, the answer is no, because they're treating AI like a search engine instead of a workspace. In this episode, I break down the AI Workflow Flywheel that I have developed for my own business — a compound-momentum system that makes every AI conversation build on the last, so your output gets better and faster over time. If you've ever wondered why some marketers seem to get 10x more value from ... | 24m 12s | ||||||
| 3/19/26 | From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI | In a marketing world increasingly driven by AI-generated content and data dashboards, it's easy to start treating customers like data points instead of people. Phil Treagus-Evans — founder of UK social media agency Giraffe Social and author of Human First Marketing: The Art of Being Seen, Trusted and Remembered — makes a compelling case for why human-first marketing isn't just a philosophy. It's a competitive advantage. In this episode, Phil and I dig into what it really means to understand ... | 40m 00s | ||||||
| 1/6/26 | How AI Forced Me to Rewrite My Entire LinkedIn Strategy | Note: This is Episode 442, published January 6, 2026. You published a book, it hit #1, and the reviews were phenomenal. In the digital marketing world, that’s usually where you take a victory lap. But then the AI revolution happened. Over the last year, the fundamental ways we build relationships and create content on LinkedIn have shifted so dramatically that I knew a simple "tweak" wouldn't cut it. I’ve spent the last several months obsessively updating Maximizing LinkedIn for Business Grow... | 19m 18s | ||||||
| 1/2/26 | Agentic AI: Build Your "Micro-Agency" of One | Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—... | 54m 25s | ||||||
| 12/8/25 | AI Slop and the Long-Long-Tail: Your Biggest Missed Opportunity | Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting your business at risk of becoming invisible in an AI‑first world? In this solo episode, digital marketing author and consultant Neal Schaffer makes a contrarian case: a specific, ethical form of AI... | 24m 20s | ||||||
| 12/4/25 | The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It) | Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never touch the emotional brain that actually decides to buy. In the age of AI-generated content and endless noise, it’s the human story behind your offer that cuts through and converts. In this episode of Your Digital Marketing Coach, I’m joined by Aurora Winter—Hollywood-trained storyteller, entrepreneur,... | 40m 57s | ||||||
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| 12/1/25 | Ranking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO Guide | Is your business ready for a world where 50% of search queries involve AI? The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible. In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reve... | 34m 42s | ||||||
| 9/29/25 | Custom GPTs vs. Projects: The New AI Workflow You Need | Are you feeling the pressure to build a "Custom GPT" for every aspect of your business? You might be wasting your time. While the hype cycle tells us we need complex bots, the reality for most small business owners is that we just need better organization. In this episode, I sit down with Phil Pallen, Brand Strategist and author of AI for Small Business. We strip away the enterprise-level jargon and focus on the practical, "boring" ways AI can save you 10+ hours a week. Phil explains why he p... | 42m 21s | ||||||
| 9/25/25 | STOP Using ChatGPT Prompts! The "3-Pillar" AI Content System | Are you frustrated that your AI-generated content sounds robotic, generic, or just "off"? You might be suffering from the "Vending Machine Syndrome"—feeding ChatGPT a coin (a prompt) and hoping for a gourmet meal. In this episode, I share the insights from my recent workshop at Chapman University, where I taught future entrepreneurs how to create targeted, compelling content in under 30 minutes. The secret isn't finding a "magic prompt" on Twitter; it's about building a robust Context Framewo... | 21m 13s | ||||||
| 9/22/25 | Stop Posting Daily: The 4-Post Social Media Strategy That Generates More Leads in Less Time | Are you stuck on the social media hamster wheel? Most entrepreneurs feel the pressure to post constantly, chase trending audio, and "feed the algorithm" daily—often with little ROI to show for it. But what if you could cut your content creation time by 80% while actually increasing your leads? In this episode of Your Digital Marketing Coach, I sit down with agency owner and strategist Katie Brinkley to dismantle the "more is better" mythology. We dive deep into her signature 4-Post Strategy, ... | 32m 16s | ||||||
| 9/19/25 | Why 90% of Marketers Fail on YouTube (And How to Fix It) | Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a recommendation engine, not a traditional social platform. In this episode, you'll learn why successful YouTube creators think differently than marketers, discover the research strategy that reveals what content YouTube actually promotes in your niche, and get the framework for creating videos the algo... | 20m 16s | ||||||
| 9/16/25 | How Derek Hales Replaced His Agency Salary in 2 Months Testing Mattresses | Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience into a business that replaced his salary in just two months. In this episode, you'll discover Derek's "create what you wished existed" approach to content strategy, why he started testing mattresses in a cramped one-bedroom apartment with nothing but a cell phone and lamp lighting, and how this hum... | 50m 35s | ||||||
| 9/4/25 | I Just Solved Marketing's Biggest Time-Waster (12 Curated Marketing Agency Directories) | Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing's biggest time-wasters: finding the right agency partner. After years of getting asked "Neal, who would you recommend?" for everything from SEO to video production, I decided to do something about it. I partnered with Clutch, the leading B2B service provider platform, to personally curate 12 specialized directories of agencies I actually re... | 21m 17s | ||||||
| 9/1/25 | Why CMOs Are Being Replaced by Chief Revenue Officers (And How Marketers Can Survive) | Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment. In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminating CMO positions entirely and replacing them with Chief Revenue Officers. But it's not what you think. Lee, who ... | 33m 50s | ||||||
| 8/28/25 | The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets) | Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers? In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand." The results? 90% participation, over 2.5 million total reach, and a cultural shift that's making competitors ... | 20m 09s | ||||||
| 8/25/25 | How $25 Cookies Generated $200 Million in Sales (Gift-Based Marketing Strategy) | Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget? In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company’s #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events. Corey shares the exact strategy that helped close... | 37m 34s | ||||||
| 8/21/25 | The ASKNEAL™ Framework: 7 Steps to Make AI Sound Like YOU (Not a Robot) | Are you getting generic, robotic outputs from ChatGPT that sound like everyone else's AI-generated content? You're not alone—and you're definitely using AI wrong. In this episode, I'm revealing my ASKNEAL™ framework, a revolutionary 7-step system I developed while revising my bestselling book "Maximizing LinkedIn for Business Growth." This isn't just another AI hack—it's a complete methodology for collaborating with AI tools to amplify your authentic voice across every aspect of your business... | 25m 02s | ||||||
| 7/16/25 | How Entrepreneurs Can Use AI Without Losing Their Brand’s Voice | In today’s show, we’re going deep into one of the hottest topics for any entrepreneur right now: how to really use AI to grow your brand and business. Many of us know the power of AI, but we don’t always know where to start or how to keep our work from sounding robotic. That’s why this talk with John Suarez, co-author of The Marketer’s Manual on Generative AI, is so important. You’ll hear simple ways to plug AI into your daily tasks, tips to avoid overthinking it, and why your brand still nee... | 38m 52s | ||||||
| 7/9/25 | Organize, Follow Up, Grow: A New Digital Marketing Mindset | Today we’re going to talk about something that can change the way you grow your brand — how you follow up. So many people focus on getting new followers, but the real gold lies in the people you’ve already talked to. It’s easy to lose track of warm leads, superfans, and partners when your messages are buried in your DMs and emails, which is why organizing your contacts and creating a system for follow up is so important. When you have a personal CRM, you stop leaving money a... | 18m 54s | ||||||
| 7/2/25 | SEO Isn’t Dead: How AI Is Rewriting the Rules | In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to grow your traffic. If you want your business to stay visible and keep driving res... | 46m 29s | ||||||
| 6/25/25 | AI Killed the Click: The Marketing Shift You Can’t Ignore | Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic is shrinking. This episode will help you understand what’s going on, why it matters to your busin... | 21m 59s | ||||||
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