Your Intended Message

What Greek Mythology Teaches About Leadership Charisma, Ethics and Influence: Lessons from Ancient Greece Episode 310 (Scott is based in New York City) In this conversation with Scott Mason we explored: how charisma can be developed rather than inherited why Greek mythology still offers practical leadership lessons using mythological avatars as personal development tools the connection between ethics and influence how leaders shape organizations through personal identity the difference between charisma and entertainment creating curiosity as a communication strategy the four foundational elements of charisma why meaningful messages attract and repel people discovering and developing your charismatic strengths self-actualization and leadership growth communicating with purpose and authenticity ----- About our guest, Scott Mason: Scott is a graduate of Columbia Law School and worked as legal counsel & a senior executive with government and nonprofit organizations for a quarter of a century. Scott's insights on Greek mythology and business success have appeared in book compilations and online magazines and blogs; he additionally was the founding host of the Greater New York City area's official podcast for Toastmasters International, the world's largest public speaking organization. Connect or follow Scott: https://www.linkedin.com/in/themythslayer/ https://www.myfreedomrocks.com/ https://www.youtube.com/@Myth_Slayer ----- Key Lessons from this conversation with Scott Mason: Charisma is a learnable skill, not a trait reserved for a gifted few. Effective communicators develop charisma in ways that fit their personality and circumstances. Greek mythology provides powerful metaphors for leadership, resilience and personal growth. A personal mythological avatar can serve as a guide for decision-making and self-development. Leadership begins with understanding the stories and identities we assign to ourselves. Businesses often reflect the beliefs and self-image of their leaders. Entertainment and charisma are not the same thing. Strong communication combines presence with a clear message. Curiosity is a powerful communication tool that keeps audiences engaged. Ethical influence creates stronger and more sustainable leadership. Charisma often attracts supporters while also creating resistance. Growth requires moving beyond easy challenges and confronting meaningful obstacles. Leaders should focus on developing their strengths rather than obsessing over weaknesses. Every person possesses unique "charismatic gemstones" that can become their greatest communication assets. Self-awareness and authenticity are essential foundations of lasting influence. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill

Head & Heart: The Formula for Audience Connection Motivation vs. Information: What Makes a Great Speaker? Episode 294 (Martin is based in Toronto) In this conversation with Martin Peremuter we explore: how evergreen topics like leadership and trust continue to anchor conferences why AI dominates current conference agendas what an audience can realistically apply from a one-hour keynote the balance between information and motivation why sleeping audiences don’t learn how cultural differences affect speaking styles and expectations the strategic value of the pre-event call why the gig starts before stepping on stage how integrity off stage affects booking success how to connect with both analytical and emotional audience members why audience interaction must be earned how conference organizers should define purpose and desired behavior change ----- About our guest, Martin Permuter: Martin is the president and co-founder of Speaker's Spotlight, a speaker booking agency. He has personally booked over 9,000 speaking engagements in the past 30 years. He served on the board of governors of the International Association of Speakers Bureaus, (IASB) for the past three years and was president last year. IASB's membership is made up of speakers' bureaus, lecture agencies, and speaker management companies from around the world. Learn more about Martin and Speaker's Spotlight at https://www.speakers.ca/ ----- Key lessons from this conversation with Martin Perelmuter: leadership, communication, trust, and teamwork remain evergreen topics AI is currently in demand, while trends like social media rise and fade an audience realistically applies one or two ideas from an hour keynote speakers must balance valuable content with engagement sleeping audiences don’t learn cultural expectations influence how speakers are received the pre-event call is critical to customizing the message the gig starts before the speaker steps on stage speakers are judged on integrity both on and off stage the best speakers connect with both head and heart audience trust must be earned before asking for interaction conference organizers must start with why and define the desired behavior change ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill

Direct Mail Discipline in the Age of Email Marketing Over Deliver: Building a Business for a Lifetime Episode 292 (Repeat of espisode 24, Brian is based in Connecticut) In this conversation with Brian Kurtz we explored: why intention must guide every marketing action how list selection often matters more than copywriting brilliance why segmentation allows deeper audience connection how direct mail discipline sharpens email marketing the danger of damaging trust with incongruent offers how to mix content and selling without losing loyalty the balance between logic and emotion in B2B marketing why relationship capital compounds over time what it means to be a “serial direct marketer” how to build an online family instead of just an email database ----- About our guest, Brian Kurtz: Brian, a serial direct marketer offers marketing insights from the lessons of direct mail that can help you become a better email or online marketer. He is responsible for the distribution of over 2 billion pieces of promotion copy in his career. He is author of the book, Overdeliver. Learn more about the book, Overdeliver Visit his website BrianKurtz.net ----- Key lessons from this conversation with Brian Kurtz: intention drives effective marketing and communication the list (audience) matters more than the creative segmentation allows you to speak to people, not just names discipline from direct mail improves digital marketing every message must accomplish something—revenue or relationship congruence protects trust with your audience selling works best when it aligns with identity and values logic measures results, but emotion builds loyalty relationships compound value beyond direct ROI playing the long game builds a business that lasts ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill

Why Facts Don’t Persuade: Stories Do How to Tell Business Stories That Create Emotion and Action Episode 290 (Michael is based in California) Repeat of episode #34 In this conversation with Michael Hague we explore: why stories persuade more effectively than facts and data how emotional connection drives audience engagement and action the role of empathy in powerful storytelling why conflict is essential to creating emotional impact how everyday experiences make the best business stories the difference between narration and storytelling the importance of a visible, clearly defined goal how transformation makes stories memorable the six-step story structure used in Hollywood films how business leaders can apply storytelling without exaggeration ----- About our Guest: Michael Hauge is a renowned Hollywood script consultant and story expert. He helps Hollywood tell more powerful stories. Imagine how you might use your stories to be more persuasive. To learn more about his storytelling services, visit the website https://storymastery.com/ ----- Key Lessons from this conversation: stories persuade because they create an emotional experience, not because they present information audiences identify with the hero of a story and experience the journey emotionally effective stories require a clear hero, a visible goal, and meaningful conflict emotion is generated through obstacles, not through desire alone powerful stories show transformation, not just events everyday people and ordinary experiences make the most relatable stories business stories work best when the audience subconsciously becomes the hero narration alone is not storytelling structure matters more than style when telling stories the aftermath of a story shows why the journey mattered ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

The Three-Box Storytelling Framework The Hidden Psychology Behind Stories that Change Behavior Episode 288 (Graham is based in Singapore) This is a repeat of episode #68. In this conversation with Graham Brown, we explore: how the three-box storytelling model simplifies complex ideas why backstory builds trust before persuasion begins how fear of the unknown blocks decision-making why analogies help audiences understand faster how familiar stories lower resistance to change why emotion outlasts facts in memory how storytelling increases confidence over time why selling is really about guiding people through uncertainty ----- Graham Brown is the founder of Pikkal & Co, an award winning podcast agency based in Singapore. He has the experience of hosting over 400 episodes on his podcast. Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. They help you reach new audiences and build your authority by booking you on podcasts to showcase your expertise and spread your message. Learn more here... https://www.podcastguesting.pro/ ----- Key Lessons from this conversation with Graham Brown: Effective business storytelling follows a simple three-scene structure: past, present, and future Audiences connect with backstory before they care about solutions Selling is about reducing fear of the unknown, not proving superiority Familiar stories make unfamiliar ideas easier to accept Analogies act as short-form stories that speed understanding Trust is built through shared experiences and common ground Change happens when staying the same feels riskier than moving forward Emotion—not facts—is what people remember after a presentation Confidence comes from practiced storytelling, not natural talent Every presentation improves through testing, feedback, and refinement ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills