Your Marketing Big Sister

Transparentă, onestitate, grijă față de oameni - acestea sunt principiile care au susținut eforturile Georgianei Dragomir în dezvoltarea agenției Grapefruit, crescându-i cifra de afaceri de 8 ori (de la 350,000 la aproape 3,000,000) și profitul de 4 ori. În ianuarie 2025, Georgiana a fost inclusă în Topul ‘100 Lideri care Inspiră’ de Revista Cariere. Sper să fie și pentru voi o sursă de inspirație, precum a fost pentru mine.

In this episode, we're talking about equality, diversity and inclusion in Marketing with both Jessica and I representing the diverse marketing workforce of Britain

Knee-deep in marketing planning? Then tune into this episode for actionable advice from a fellow marketing professional who's been at it for over a decade. Here's my strategy that I've refined through experience, by creating marketing plans for various companies for more than 10 years. In a nutshell, I advise you to: ask for advice but from anyone and everyone, block time in your calendar to do deep work, double down on what worked in the past but also experiment a bit with new channels and tools, base the plan around the business objectives.

In this episode, I had the privilege of tapping into the experience of another marketing professional who, for the last 20 years, has dedicated her career to marketing digital solutions to the construction industry, in both small and large organisations. A copywriter and content marketer with a degree in Graphic Design, Erica Coulehan unpacked for us the creative process of copywriting, including strategies for overcoming writer's block and drawing inspiration.

“It’s never too late and you’re never too old to learn something new.” If I could summarise my discussion with Kiran Kapur, the CEO of the Cambridge Marketing College, I would use this old but true adage - though we explored other topical matters. Kiran - a highly accomplished marketer - has kindly walked me through her own marketing career journey, explained its inflection points and offered plenty of advice for marketers at all stages of their career.

Warning: this episode might just make you fall in love with Marketing. Key discussion topics include: - How Rebecca turned to social media to cope with bullying and built a portfolio that helped get her first Digital Marketing job. - Working part-time while building a marketing business - The journey to freelancing - from studies and on-the-job training to launching her own business. - About TikTok and B2B marketing - the unlikely and powerful association that just makes sense.

In this episode of Your Marketing Big Sister podcast, host Ana Rogerson interviews Dr Candan Elmer - BA (Hons) Digital Marketing Course Leader at the University of Central Lancashire. The discussion revolves around the relevance of marketing university degrees in our day and age, the principle of lifelong learning, study options for seasoned marketers and what makes a marketer excellent.

This podcast features a conversation between Ana Rogerson and Denise Strohsahl, both marketing professionals with international experience. They discuss several key aspects of marketing careers: 1. Transferable marketing skills 2. Copywriting tips 3. Changes in marketing: fundamental principles and the pace of change 4. Large corporations vs. small businesses: pros and cons 5. Networking and community: support networks for solo marketers 6. International marketing careers 7. Economic impact on marketing jobs