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Recent episodes
Jake Sheldon on How To TRAIN New Team Members (For Pest Control Business)
Apr 30, 2026
Unknown duration
Jake Sheldon on The KEY To Forming Strategic Partnerships (For Pest Control Business)
Apr 23, 2026
Unknown duration
Jake Sheldon on His SECRET To Hiring Virtual Assistants (For Pest Control Business)
Apr 16, 2026
Unknown duration
The ULTIMATE Guide To Tracking KPIs (For Pest Control Business) - Jonas Olson
Apr 13, 2026
Unknown duration
Jonas Olson on The TOP Executive KPIs (For Pest Control Business)
Apr 11, 2026
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 | Jake Sheldon on How To TRAIN New Team Members (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, fractional CMO for service companies nationwide, co-founder of Pest Control Millionaires, and owner of Green Day Pest Control. Jake and Jonas deliver a training masterclass covering proper onboarding timelines, balancing technical skills with culture, and maintaining consistency across regions. They reveal how inadequate training creates drift where procedures deteriorate through person-to-person transmission. For pest control owners struggling with high turnover or inconsistent service delivery, this episode provides the complete training framework.Jake emphasizes over-training to third-grader comprehension levels with simple SOPs anyone can execute. For CSRs, he recommends daily Zoom calls reviewing recorded conversations for two months, with 2-3 week onboarding sitting with experienced reps before going solo. For technicians, both recommend 3-5 days of office training on culture and licensing, followed by 2-3 week ride-alongs, then branch manager spot checks before full independence. Jonas stresses recording master technicians creating training videos so service standards stay consistent rather than degrading like telephone game, sharing how he discovered massive service drift when procedures passed through multiple trainers without standardized video documentation.Culture proves equally critical to technical skills, built through daily morning huddles, social media recognition, swag, events, and demonstrating genuine care before expecting loyalty. Jonas can walk into any branch and immediately feel culture problems through tension energy. Both identify biggest mistakes as inadequate training volume, no pre-recorded video libraries, and missing SOPs that grow harder to create as companies scale. Jake recommends using ChatGPT or hiring consultants to build SOPs while small, acknowledging they'll evolve as revenue grows but establishing foundational documentation early prevents chaos.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/23/26 | Jake Sheldon on The KEY To Forming Strategic Partnerships (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple pest control and moving companies, and fractional CMO for service businesses across the country. Jake delivers a masterclass on forming strategic partnerships that can add hundreds of customers within 90 days without spending a dollar on advertising. He reveals how he nearly destroyed his own company by sending 4,100 text messages in one week to a lawn care partner's customers when he only had 300 clients himself, overwhelming his capacity but ultimately learning the systems that now generate massive growth. For pest control owners struggling with expensive customer acquisition costs or looking for faster market entry strategies, this episode provides the complete partnership framework.Jake explains that strategic partnerships provide instant exposure and profitability faster than traditional marketing channels, making them his first move when entering new markets. He recommends lawn care companies without pest control, moving companies, pool cleaning companies, property managers, real estate agents, HVAC, plumbing, and roofing as ideal partners, with lawn care, moving, and pool cleaning showing the best results. Jake emphasizes vetting partners for 4.5 star reviews or higher, avoiding companies with only 10-78 clients who can't move the needle, and requiring signed legal agreements protecting customer lists before sharing sensitive data. He implements Go High Level CRM where both partners have login access creating transparency, texting customers on behalf of each other like "Hey, my name is John from ABC Lawn Care, we partnered with Green Day Pest Control," ensuring neither party can cheat while tracking all communications and conversions.The conversation reveals Jake's strategy for pitching larger companies when you're smaller, selling the dream of explosive growth and positioning yourself as their future major referral source rather than focusing on current client count disparity. He shares success stories including a class member obtaining 12,000 customer lists generating potentially 120+ customers at 1% conversion, and his own network forming local masterminds where pest control, lawn care, pool, and HVAC companies vacation together while sending business back and forth. Jake identifies biggest mistakes as no transparency handshake agreements where partners exchange business cards hoping for reciprocity, fear of bothering customers with partnership texts when customers actually don't care as much as owners think, and failing to use texting over email which generates dramatically higher response rates and conversions.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/16/26 | Jake Sheldon on His SECRET To Hiring Virtual Assistants (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, owner of multiple service companies, fractional CMO for businesses across the country, and co-owner of a VA staffing agency. Jake delivers a complete virtual assistant masterclass covering what VAs are, which roles they handle, vetting processes, domestic versus overseas hiring, and performance tracking systems. He reveals how replacing one American CSR at $25/hour with three Mexican VAs at $5-10/hour transformed his operations after his Kansas City employee left for pregnancy. For pest control owners drowning in admin tasks, missing after-hours calls, or struggling with expensive domestic labor costs, this episode provides the framework for building efficient remote teams.Jake explains that virtual assistants can handle nearly everything from simple tasks like checking emails and taking after-hours calls to complex responsibilities including inbound/outbound sales, scheduling, routing, and ordering chemicals from Viseris or Univar. He recommends Mexico for customer-facing roles due to American-sounding accents, Spanish language skills, and $5-10/hour rates versus $25/hour domestically, while Philippines VAs excel at $3-8/hour for non-phone tasks. Jake implements a three-stage interview process including background checks, skill assessments with real-life scenarios to test on-the-spot thinking, and culture fit evaluations. He addresses cheap labor criticism by explaining that $8/hour in Mexico equals 80K lifestyle equivalent due to cost of living differences, with VAs sending Christmas cards thanking him for doubling their previous wages and changing family lives.The conversation covers performance tracking using Hubstaff for minute-by-minute screen monitoring preventing Netflix watching during work hours, and communication tools like Slack for team messaging and WhatsApp for text-like notifications. Jake identifies the biggest mistakes as poor communication and missing standard operating procedures, warning that VAs will fail without scripts for general pest, mosquito, and termite calls plus documented SOPs for every task. He recommends Upwork, Fiverr, and Online.PH as solid platforms for finding VAs outside his staffing agency, emphasizing thorough vetting and clear expectation-setting before hiring. For pest control owners ready to scale operations without proportionally increasing labor costs, this episode delivers the complete VA implementation roadmap that freed Jake from operational chaos.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/13/26 | The ULTIMATE Guide To Tracking KPIs (For Pest Control Business) - Jonas Olson | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million pest control company. Jonas delivers a complete financial and operational metrics masterclass covering KPIs, customer acquisition cost, profit margins, technician performance tracking, and executive scorecards. For pest control owners flying blind without proper metrics, this comprehensive episode provides the complete data-driven framework used by eight-figure businesses.Jonas breaks down essential KPIs including 50-60% close rates for pest control, customer acquisition cost calculations showing $500 ad spend generating five customers at $100 CAC returning $15,000 over three years for 30:1 LTV ratios, and profit margin benchmarks of 10-15% being good with 25% plus being exceptional. He recommends getting double your CAC back in first 30 days through $250-300 initial pricing and identifies high-profit services like termite work and exclusions generating $3,000-20,000 per job. Jonas implements obsessive daily technician tracking monitoring production value, completion ratios, callbacks, and minimum one upsell weekly using performance-based pay that weeds out underperformers while attracting motivated top earners through automated Field Routes reports.For executive meetings, Jonas follows EOS meeting Thursdays reviewing total sales by branch, production revenue, stops completed versus remaining jobs, revenue collected targeting 80-90%, and accounts receivable at 30-60-90 days preventing cash flow disasters. He practices radical transparency showing monthly profit and loss statements using hundred pennies exercises where only 10-20 remain after expenses, helping teams buy into profitability through monthly profit sharing. Jonas identifies biggest mistakes as not knowing numbers, not tracking early when systems are easier to build, and focusing on vanity metrics instead of conversions and profitable customer acquisition.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/11/26 | Jonas Olson on The TOP Executive KPIs (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million pest control company. Jonas breaks down his weekly executive meeting structure following the EOS (Entrepreneurial Operating System) model from Gino Wickman's book Traction. He reveals the exact scorecard his leadership team tracks every Thursday at 11am to catch problems early and drive profitable growth. For pest control owners running chaotic operations without clear metrics or executives unclear on what actually matters, this episode provides the complete executive KPI framework used by eight-figure companies.Jonas outlines his weekly scorecard starting with total sales broken down by branch, production revenue, total stops completed versus jobs remaining for the month to forecast technician hiring needs before getting overwhelmed. He tracks revenue collected aiming for 80-90% or higher, weekly cancellations by branch and technician, and accounts receivable at 30-60-90 days to prevent cash flow disasters from unpaid invoices piling up. Jonas emphasizes that companies can't grow on accounts receivable, requiring daily follow-up on failed credit cards and overdue payments. The majority of executive meeting time focuses on solving issues like discovering a two-person initial service truck only completing 12 stops daily, catching the problem within one week through data anomalies in COGs percentages.The conversation reveals Jonas's open book policy showing profit and loss statements to the entire team monthly using the hundred pennies exercise where 50 pennies cover overhead, 20-30 cover various expenses, leaving only 10-20 for profit, helping technicians understand business realities and buy into profitability goals. He distributes profit shares monthly incentivizing employees to maximize branch profitability rather than assuming owners pocket all revenue. Jonas follows Traction religiously, rereading it annually as his first book each year, implementing quarterly rocks for big projects and weekly check-ins on employee and customer headlines addressing immediate problems. He identifies the biggest mistakes as not knowing numbers and not tracking information early, emphasizing that tracking doesn't get easier as companies scale so building systems while small is critical.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/10/26 | Jonas Olson on The TOP Technician KPIs (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million plus pest control company. Jonas breaks down the critical technician KPIs that separate high-performing operations from chaotic ones. He reveals his non-negotiable daily tracking system that monitors everything from production value to callbacks, explaining that most CRMs don't pull accurate data automatically requiring manual spreadsheet work. For pest control owners struggling with inconsistent technician performance or unable to identify which techs are actually profitable, this episode provides the complete operations tracking framework.Jonas identifies the top technician KPIs starting with production value per day per truck, number of stops, and completion ratio which should hit 100% though life happens. He emphasizes tracking callbacks per technician to identify training gaps, noting that high callback rates signal issues with product application, labeling, or rushing through jobs. Jonas monitors skips and reschedules, cancellations per route revealing technicians who don't introduce themselves or show service photos, and average value per stop to catch measurement errors or underpriced jobs. He requires minimum one upsell per week per technician tracked through weekly sales reports, plus reviews and referrals metrics to gauge customer engagement and satisfaction levels that prevent churn.The conversation reveals Jonas's performance-based pay philosophy rooted in his carpentry background where he outworked 10-to-1 despite being the greenhorn. He pays technicians on commission including percentages on upsells, cash for reviews, and allows customer tips, eliminating hourly wages that reward time over results. Jonas warns that switching to performance pay will cause underperforming technicians to quit or get weeded out, but creates a culture attracting motivated techs who want to earn top dollar. He tracks these metrics using Field Routes with supplemental data from Bravo and Quickie, running automated daily reports delivered to his inbox each morning. Jonas recommends GPS and video in all trucks for insurance discounts and accountability, letting high performers choose their own competition rewards whether cash, shoes, or branded swag.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/6/26 | Jonas Olson on The IDEAL Profit Margins (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO of Pest Badger, a $10 million pest control company. Jonas breaks down profit margins and why they matter more than revenue for building valuable businesses. He reveals that many pest control owners don't even understand what profit margins are or why a $2 million company at 1% profit is worth less than a $500,000 company at 50% profit. For pest control owners chasing revenue numbers instead of profitability or unsure if their margins are healthy, this episode provides the clarity needed to build a truly valuable business.Jonas explains that profit margin calculation is simple: total revenue minus all expenses equals profit, with EBITDA being a fancy accounting term for the same concept. He identifies 10-15% as good margins, 15-20% as really good, and 25% plus as knocking it out of the park, though he acknowledges early-stage owner-operators often hit 80% margins that will decrease as they hire employees and add overhead. Jonas emphasizes that recurring revenue dramatically impacts long-term margins since the same $100 customer acquisition cost generates $150 from a one-time ant treatment versus $900 from annual service, making businesses with recurring models far more valuable when selling. He explains that buyers purchase cashflow and profitability, paying significantly higher multiples for recurring revenue compared to one-time jobs.The conversation reveals high-profit services including termite work, exclusions, insulation, bed bugs, and mosquito control with jobs ranging from $3,000-20,000 completed in hours or days by single technicians. Jonas stresses bundling strategies like combining general pest, flea and tick, and mosquito treatments during one visit, adding only 12-20 minutes while doubling revenue from $150 to $300 per stop. He identifies route density as the second factor to check after pricing when margins are low, since technicians driving all day doing four stops can't generate profit compared to concentrated service areas. Jonas concludes by distinguishing lifestyle businesses doing $600-800K at 40% margins generating $400K personal income from growth-focused companies sacrificing short-term profitability to build enterprise value, emphasizing neither path is wrong but serves different goals.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/3/26 | Jonas Olson Goes DEEP On Customer Acquisition Cost (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO and owner of Pest Badger, a $10 million plus pest control company. Jonas delivers a masterclass on customer acquisition cost (CAC), breaking down the exact math that transforms $500 ad spend into $5,000 revenue and ultimately 30:1 LTV to CAC ratios. He reveals why most pest control owners who claim zero marketing costs are actually leaving millions on the table by not understanding these fundamentals. For pest control owners confused about CAC calculations or unsure whether their advertising is actually profitable, this episode provides the complete framework for making marketing a predictable money-printing machine.Jonas explains CAC calculation using real examples: $500 spend generating 10 leads converting at 50% produces 5 customers at $100 CAC each, returning $5,000 immediately or $15,000 over three years for a 30:1 ratio versus the industry standard 3-5:1. He emphasizes getting double your CAC back in the first 30 days through $250-300 initial service pricing, enabling reinvestment of profits into acquiring the next customer without cashflow constraints. Jonas dismisses percentage-based marketing budgets like the franchise-mandated 4-6%, arguing companies should spend as much as cashflow allows if the math works, even 30-40% when acquiring customers profitably. He identifies healthy CAC ranges as under $100 being excellent, $100-200 being solid, and up to $250 viable in competitive markets like Dallas and Florida.The conversation reveals how seasonality impacts CAC with winter months seeing higher acquisition costs as demand drops, requiring daily monitoring through Databox and Go High Level to adjust spend dynamically. Jonas stresses tracking CAC separately across Facebook, Google, and organic channels, explaining that SEO is a long-term play requiring patience rather than immediate ROI expectations like paid advertising. He identifies unstable CAC warning signs including missed calls from inadequate phone systems or CSRs not answering, disconnected tracking numbers discovered only through obsessive monitoring, and Google algorithm updates causing sudden performance shifts. Jonas shares a real example of losing 30 leads in one week from a disconnected Call Rail number that would have gone unnoticed without daily dashboard checks.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 4/1/26 | Jonas Olson on The TOP Marketing KPIs To Track (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO of Pest Badger, a $10 million pest control company. Jonas breaks down the most critical KPIs and metrics that pest control owners must track to scale profitably. He reveals his obsessive monitoring approach checking live dashboards 10 times daily to catch performance dips and adjust ad spend in real time. For pest control owners flying blind without proper tracking or unsure which metrics actually matter versus vanity numbers, this episode provides the exact KPI framework that separates million-dollar companies from struggling startups.Jonas emphasizes tracking leads versus sales, close rates, customer acquisition cost, and lifetime value on at least a weekly basis, though he monitors them daily through Databox pulling data from all advertising platforms. He explains ideal close rate benchmarks vary by platform with Facebook converting 25-30% being excellent, Google Ads requiring 50% minimum, and pest control services with high urgency hitting 60-70% before price increases become necessary. Jonas stresses segmenting tracking by location, specific ads, offers, and individual sales reps to identify what's actually working rather than lumping everything together and guessing. His team listens to recorded sales calls daily early on then weekly once reps prove consistent, analyzing both closed deals and lost opportunities to improve conversion rates through continuous training.The conversation reveals Jonas's round-robin lead distribution system that prioritizes high-intent Google leads to top performers while giving all CSRs opportunities on lower-intent Facebook leads, tracking each rep's performance by traffic source. He identifies operational KPIs like cancellation rates and technician stops per day as critical for long-term growth but recommends dedicating separate deep-dive sessions to service metrics. Jonas dismisses impressions and traffic as vanity metrics that look impressive but mean nothing without conversions, stressing that cost per lead matters less than total customer acquisition cost including sales commissions. For pest control owners drowning in data or ignoring metrics entirely, this episode delivers the focused tracking approach that enables rapid decision-making and profitable scaling.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon | — | ||||||
| 3/31/26 | The ULTIMATE Guide To Maximizing LTV (For Pest Control Business) - Jonas Olson | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas delivers a complete customer retention and growth masterclass covering service upgrades, first impressions, referral programs, annual renewals, and customer win-back strategies. He reveals how proper execution of these systems reduces churn from double digits to 2% monthly while simultaneously growing revenue through upsells and referrals. For pest control owners struggling with high cancellation rates or leaving money on the table with existing customers, this comprehensive episode provides the complete framework for maximizing customer lifetime value.Jonas breaks down his "go for now" service upgrade philosophy where technicians continuously pitch additional services until customers say no, using problem-solution selling with photo evidence of rodent activity, bat guano, or missing attic screens discovered during routine services. He outlines three upsell scenarios including backyard mosquito pitches during walkthroughs that convert nine out of ten times by simply bundling monthly packages. For first impressions, Jonas emphasizes branded uniforms matching marketing materials, setting realistic expectations about seeing bugs initially, taking 10-20 service photos, and performing one act of kindness like bringing in Amazon packages or rolling garbage cans without being asked. His welcome packages and pet name documentation in customer notes build goodwill that forgives 1-2 service mistakes, transforming one-year customers into five-year relationships.The conversation reveals Jonas's referral program generating 148 referrals and 47-49 sales worth $47,000 in seven days through a $3,000 trip giveaway tracked via Clicky software with individual customer links earning $1 per click plus $50-100 cash via Venmo per sign-up. He stresses that 80% referral conversion rates and $100 customer acquisition costs beat paying Google the same amount since incentivizing customers builds loyalty. For annual renewals, Jonas advocates lifetime customer relationships with automatic quarterly billing rather than yearly resale conversations, using prepayment discounts for seasonal services like mosquito control and lawn care to lock in customers and minimize spring churn. He distinguishes between hostile multi-year contracts and simple state-required agreements authorizing property access without cancellation penalties that anger customers and generate bad reviews.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson | — | ||||||
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| 3/30/26 | Jonas Olson on Winning Back Canceled Pest Control Customers | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his customer win-back strategies that recapture 1-3% of canceled accounts, potentially neutralizing a 2% monthly churn rate when executed properly. He explains that since customer acquisition costs are already paid, aggressive reactivation offers make financial sense to recover lifetime value. For pest control owners ignoring canceled customers or accepting churn as inevitable, this episode provides the systems that turn lost accounts back into revenue.Jonas emphasizes preventing cancellations first through phone conversations or in-person branch manager visits to understand why customers want to leave, often discovering they just want to be heard and validated. He explains that customers think of pest control reactively rather than preventatively, requiring education on why continued service prevents future infestations even when current problems are solved. For customers who've already canceled, Jonas recommends starting reactivation campaigns two weeks out with monthly drip emails and texts highlighting seasonal pest issues, customer success stories, and targeted offers. His timing strategy focuses on pain points like mosquito season in May for canceled mosquito customers when frustration drives them back.The conversation reveals common cancellation reasons including moving, price sensitivity, job loss, and door-to-door competitors signing customers up without proper cancellation from the original company. Jonas recommends verifying if houses are actually listed for sale when customers claim they're moving since some lie to avoid confrontation or were switched by aggressive salespeople. For genuinely struggling customers, he suggests empathy-driven solutions like pausing service for three months during job loss or reducing monthly costs from $40 to $10 to maintain relationships. Jonas identifies the biggest mistake as completely abandoning canceled customers rather than mining the thousand-plus accounts from the past five years during slow seasons, representing massive untapped revenue potential already warmed to the brand.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson | — | ||||||
| 3/25/26 | Jonas Olson on How to Keep Pest Control Customers Paying Year After Year | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down annual renewal tactics that maximize customer lifetime value and improve LTV to CAC ratios from weak 1:1 relationships to strong 5:1 or higher. He explains that customers staying one year versus five years transforms a $150 acquisition cost generating $1,000 into $5,000 or more with upsells potentially reaching $20,000 from insulation and other services. For pest control owners struggling with high churn during renewal season or unsure how to structure billing agreements, this episode reveals the strategies that keep customers paying for life.Jonas advocates for lifetime customer relationships over limited contracts, automatically renewing annual agreements that keep charging cards and scheduling services quarterly until customers actively cancel rather than requiring yearly resale conversations. He contrasts his approach with old-school pest control companies where CSRs call 5,000 customers every spring on yellow legal pads to manually resell services, wasting time and creating churn opportunities. For seasonal services like mosquito control and lawn care where spring renewals create the highest churn risk, Jonas recommends prepayment discounts that lock customers in for the year since people rarely cancel after paying upfront even if they're unhappy with early season service quality.The conversation distinguishes between contracts that hold customers hostage with cancellation penalties versus simple agreements required by state Departments of Agriculture authorizing property access and treatment. Jonas explains his philosophy against multi-year contracts despite their use by massive companies, arguing that consumers hate being locked in like wireless phone contracts and will leave angry reviews when forced to pay 80% contract values for early cancellation. He emphasizes that agreements must include proper legal verbiage for liability protection and photo usage rights for social media, recommending lawyers draft these documents rather than owners creating DIY versions that miss critical protections.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson | — | ||||||
| 3/23/26 | Jonas Olson on Building a KILLER Referral Program (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his referral program strategies that generated 148 referrals and 47-49 sales worth approximately $47,000 in just seven days without spending a dollar on advertising. He explains that referrals convert at over 80% and cost far less than Google or Facebook ads. For pest control owners struggling with high customer acquisition costs or missing out on easy growth opportunities, this episode provides the complete referral framework that could be worth a million dollars in lost revenue.Jonas breaks down his current $3,000 trip giveaway campaign running all summer where customers share referral links on social media, earn $1 per link click plus $50-100 cash via Venmo for each sign-up, and get entered to win with each referral acting as a ticket increasing their odds. He uses Clicky software to track individual customer referral links with leaderboards showing top referrers, creating gamification and competition. Jonas emphasizes that referral programs work at any company size, from five customers asking each for three friend names to close two more customers, then repeating the cycle to spiral from zero to $300-500K rapidly. He recommends quarterly or at minimum twice-yearly giveaways to keep customers engaged and reduce churn since families won't leave after winning trips.The conversation reveals that referral programs double as PR and brand awareness when customers post on social media, making giveaways worthwhile even beyond direct sales. Jonas stresses that $100 customer acquisition cost through referrals beats paying Google the same amount because incentivizing customers builds loyalty while enriching ad platforms just extracts money. He identifies the biggest mistakes as not implementing any referral program at all and failing to track referrals in CRMs, calling this a potential million-dollar mistake for companies doing $100K-1M annually who ignore their existing customer base as a growth engine.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson | — | ||||||
| 3/20/26 | Jonas Olson on How To Make a GREAT First Impression (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down the critical first impression strategies that reduce churn and increase customer lifetime value by building goodwill that forgives future mistakes. He explains that first impressions start with consistent branding from wrapped trucks to pink uniform shirts matching all marketing materials. For pest control owners struggling with high churn rates or inconsistent service quality, this episode reveals the exact first visit protocols that turn one-year customers into five-year customers.Jonas outlines the complete first visit process starting with setting realistic expectations by honestly telling customers they'll still see some bugs initially as treatments flush pests out, reducing mosquitoes by 70-80% rather than promising elimination, and explaining the full service program step-by-step at the door. Technicians must take 10-20 photos of front yards, backyards, and any issues found, then present these visuals to customers showing exactly what was done including before-and-after wasp nest removals. The critical differentiator is one act of kindness beyond normal service like bringing in Amazon packages, rolling garbage cans to the house, picking up kids toys, or blowing leaves off the front porch without being asked.Jonas reveals specific goodwill strategies including welcome packages with branded flyswatters and dog treats delivered within 24-48 hours, remembering and using pet names in customer notes for future visits, and his Mosquito Crush brand leaving orange crush sodas after first services. He emphasizes that appearance matters with clean uniforms and manicured beards, sending 15-minute arrival text notifications before technicians arrive, and leaving detailed door hanger notes when customers aren't home. Jonas explains that customers fire companies easily but firing individual technicians they know personally is much harder, making technician empathy and customer relationships the ultimate churn prevention strategy that allows 1-2 service mistakes without losing the account.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson | — | ||||||
| 3/18/26 | Jonas Olson on The BEST Service Upgrade Script (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his service upgrade philosophy of "go for now," continuously selling additional services until customers say no rather than stopping after the first sale. He explains that the first sale is the hardest, but once customers are in buying mode, subsequent yeses become dramatically easier. For pest control owners leaving money on the table by not upselling existing customers or technicians afraid to pitch additional services, this episode provides the exact upgrade scripts and strategies that maximize customer lifetime value.Jonas breaks down three common upsell scenarios with specific scripts for each situation. Scenario one covers door-to-door sales where technicians notice mosquitoes while walking the backyard, simply asking "who takes care of mosquitoes around here?" then bundling the service into the monthly package with nine out of ten customers accepting. Scenario two addresses field technicians discovering rodent activity, bat guano, or missing attic screens during service, taking 10-20 photos as visual proof to present evidence customers can't deny. Scenario three covers phone sales during seasonal transitions like fall when CSRs proactively bundle rodent protection as winter approaches. Jonas emphasizes problem-solution driven upsells based on actual observed issues rather than generic package pitches.The conversation reveals that technicians should be fully sales-trained since their role differs from door-to-door salespeople. They're already trusted experts on-site solving problems, making upsells easier and more natural. Jonas recommends keeping services simple initially rather than expanding into lawn care or other industries until pest control operations are scaled. He stresses implementing a marketing calendar planning monthly upsell focuses year-round so CSRs and technicians align on the same offers with proper incentives including commissions and review bonuses to push technicians toward six-figure incomes through performance-based compensation.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson | — | ||||||
| 3/16/26 | The ULTIMATE Guide To Automation (For Pest Control Business) - Jake Sheldon | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake delivers a complete automation masterclass covering speed to lead workflows, follow-up sequences, automation tools, lead pipelines, and service communication systems. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45% while eliminating manual work. For pest control owners losing leads to competitors or wasting time on repetitive tasks, this comprehensive episode provides the complete automation framework that maximizes conversions and revenue.Jake breaks down his back-to-back calling strategy that sends automated texts within 30 seconds followed by six total call attempts per lead, explaining that 80-86% of people won't answer unsaved numbers. His long-term nurture sequences extend indefinitely with automated texts at 14 days, 21 days, 30 days, every two months, then every six months until prospects say stop, even closing customers after three years. Jake reveals Go High Level as the all-in-one platform that consolidates leads from all sources, automates follow-up sequences, and enables AI chatbots with if-else logic. He explains the critical importance of separate pipelines for each service to track individual cost per acquisition, with daily monitoring by virtual assistants and 30-60 minutes of recorded sales call reviews for training.For service communication, Jake recommends automating 15-minute pre-service reminders, post-service notifications with treatment details, and smart review requests that route five-star customers to Google while alerting owners to low ratings for damage control. He stresses balancing automation with personal touch by keeping phone conversations human while automating text communications. Jake identifies the biggest mistakes as giving up after one call, not tracking leads across platforms, and failing to separate pipelines by campaign. For pest control companies ready to stop losing leads and build systems that scale, this masterclass delivers every automation strategy needed to close more customers and grow faster.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 3/13/26 | Jake Sheldon on How To AUTOMATE Service Communication (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service companies. Jake breaks down how to automate service communication for pest control companies, revealing the systems that prevent missed appointments, improve customer satisfaction, and increase retention rates. He explains that most pest control companies either have no service communication automation or rely on manual processes that fail when technicians get busy. For pest control owners dealing with customer complaints about unexpected arrivals or struggling to collect reviews consistently, this episode provides the complete automation framework.Jake emphasizes the importance of pre-service reminders sent 15 minutes before arrival, allowing customers to prepare by putting dogs away or clearing access to treatment areas, which prevents common complaints and no-shows. He recommends using CRMs like Gorilla Desk, Field Routes, or Jobber to automate these reminders at 9:45 AM for 10 AM appointments without requiring technician involvement. Post-service automation includes completion notifications with service notes detailing chemicals used and work performed, followed immediately by review requests that intelligently route customers based on their feedback score using if-else logic.The conversation covers Jake's smart review collection system that sends internal feedback requests first, then automatically directs five-star customers to Google review links while alerting owners to any ratings below four stars for immediate damage control before public reviews get posted. Jake stresses the balance between automation and personal touch, keeping phone conversations human while automating text-based communications like reminders and confirmations that customers actually prefer receiving via text. He addresses the current state of AI phone agents, noting they're improving but not yet perfect, recommending human virtual assistants for after-hours calls until AI technology catches up in early 2026 or beyond.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 3/11/26 | Jake Sheldon Goes DEEP On Setting Up a Lead Pipeline (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service-based businesses. Jake breaks down how to properly set up lead pipelines for pest control companies, revealing the critical mistake of lumping all leads into one pipeline instead of segmenting by campaign and service type. He explains that most companies under a million dollars don't even have proper pipeline systems, leaving them blind to their actual conversion metrics and unable to optimize advertising spend. For pest control owners struggling to track where leads are in the sales process or unsure which marketing channels actually generate revenue, this episode provides the complete pipeline framework.Jake outlines the essential pipeline stages including new leads for fresh prospects requiring immediate attention, hot leads who have responded and are ready to buy, follow-up stages tracking multiple contact attempts, sold and serviced sections, and critically a lost pipeline with tags identifying why deals fell through like price objections or choosing competitors. He emphasizes that Go High Level handles the lead nurturing pipeline while CRMs like Field Routes, Jobber, and Gorilla Desk handle scheduling and routing after the sale. Jake recommends checking pipelines daily with dedicated virtual assistants ensuring leads move through stages correctly and automation doesn't break, since technology failures can cause duplicate calls that frustrate prospects.The conversation reveals Go High Level's call recording feature as essential for quality control and training, with Jake's team listening to 30-60 minutes of sales calls daily to identify why deals are lost and sharpen closing skills. He stresses that even increasing close rates by just two more sales per day compounds into massive revenue gains over a year. Jake identifies the biggest pipeline mistake as lumping different campaigns like mosquito control and general pest into one pipeline, making it impossible to calculate separate cost per acquisition numbers and optimize ad spend toward the most profitable services. He explains that sophisticated large pest control companies know every number instantly, while smaller companies guessing at metrics waste money on underperforming channels.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 3/9/26 | Jake Sheldon on The BEST Lead Nurture Tools (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple home service companies. Jake breaks down the best lead nurture automation tools for pest control companies, with a deep dive into GoHighLevel as the all-in-one platform that replaces multiple scattered systems. He explains how automation removes manual work from lead nurturing while ensuring no prospect slips through the cracks. For pest control owners juggling multiple platforms and manually following up with leads, this episode reveals the automation tools that streamline operations and maximize conversions.Jake explains that Go High Level consolidates leads from Google, Facebook, Instagram, websites, and all platforms into one dashboard, eliminating the need to log into separate systems for tracking and reporting. The platform automates instant text messages when leads submit forms, follow-up sequences, review campaigns, reactivation campaigns, and upsell systems without requiring manual effort from owners or virtual assistants. Jake clarifies that Go High Level doesn't replace field service management software like Service Titan, Jobber, or Pest Pac for routing and scheduling, but instead handles the lead nurturing and automation side that those platforms struggle with. He recommends beginners use pre-built snapshots or automation templates rather than building complex workflows from scratch, which can take weeks or months to learn.The conversation covers advanced automation capabilities including AI chatbots powered by ChatGPT that can have full text conversations with leads using if-else logic to provide different responses based on prospect answers about pest issues. Jake emphasizes connecting Facebook pages, Google Business Profiles, and Instagram accounts to Go High Level so owners get instant notifications when prospects message them, preventing the common mistake of discovering 50 unanswered message requests weeks later. He identifies the biggest automation mistakes as insufficient follow-up sequences with only one or two touches instead of comprehensive nurture campaigns, and underutilizing the platform by connecting just one channel instead of all lead sources for maximum efficiency and revenue capture.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 3/6/26 | Jake Sheldon on Automated Follow Up Sequences You NEED (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake reveals his advanced lead nurture and follow-up automation system that converts leads who don't buy immediately. He shares how his 21-touch-point follow-up sequence closed a customer after three years and why giving up on leads after one call is costing pest control companies thousands in lost revenue. For pest control owners who spend money generating leads but fail to convert them due to inadequate follow-up, this episode provides the complete nurture sequence that maximizes every lead's lifetime value.Jake explains that modern attention spans are so short that prospects genuinely forget they filled out forms within minutes of scrolling away, making relentless follow-up essential rather than annoying. He shares a personal story about filling out a dentist form for teeth whitening but missing their first four calls due to meetings, finally booking on the fifth day, demonstrating that missed calls don't equal disinterest. Jake recommends a minimum of one text and one phone call daily for the first five to seven days, though his company executes 21 touch points using virtual assistants to ensure no paid lead slips through the cracks. He addresses concerns about annoying prospects, confirming that in seven years he's never received a one-star review for excessive follow-up, with only rare instances of people asking to stop being contacted.The conversation covers long-term nurture sequences that extend beyond the first week, with Jake's automated system texting leads at 14 days, 21 days, 30 days, then every two months, then every six months indefinitely until prospects say no or stop. He emphasizes that email plays a minimal role for new leads with only two emails in the first seven days, while texts and calls dominate because email gets ignored, reserving email campaigns for existing customer reactivation and upsells. Jake reveals his system closed 40-50 additional customers from reactivation campaigns alone when running high lead volume, proving that small conversion percentages on large lead lists generate significant revenue over time.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 3/4/26 | Jake Sheldon Gives a MASTERCLASS On Speed To Lead (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service companies including pest control, cleaning, and moving businesses. Jake breaks down the critical importance of speed to lead and follow-up workflows for pest control companies. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45%, essentially tripling conversions without spending more on advertising. For pest control owners missing calls and losing leads to competitors, this episode provides the exact follow-up system that converts prospects into customers.Jake explains that speed to lead is more critical now than ever because competitors are responding within minutes, making the 24-hour response standard completely obsolete for platforms like Facebook, Google Ads, and paid directories where leads go cold in 5-10 minutes. He reveals his back-to-back calling strategy that sends an automated text within 30 seconds of form submission followed immediately by a phone call, then a second back-to-back call if unanswered, then a voicemail, with additional follow-up calls three to four hours later and again that night for a total of six call attempts per lead. Jake emphasizes that 80-86% of people won't answer calls from unsaved numbers, making the pre-call text message essential for displaying "Maybe Jake Sheldon" on caller ID and increasing answer rates dramatically.The conversation covers platform-specific differences in speed to lead urgency, with referrals allowing for slower follow-up while cold leads from Facebook and paid directories require immediate phone contact rather than text-based conversations that give competitors time to book the job. Jake stresses the importance of getting prospects on the phone to close them quickly, educate cold leads, and introduce referral programs rather than relying on slow text exchanges. He identifies the two biggest mistakes pest control owners make as not answering phones because they're busy on routes and not tracking leads across different platforms, leaving owners blind to how much revenue they're missing from unanswered calls that could easily pay for a CSR to handle incoming leads.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 3/2/26 | The ULTIMATE Guide To Conversion Optimization (For Pest Control Business) - Dan Leibrandt | Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful marketing agency for pest control companies. Dan delivers a complete website optimization masterclass covering conversion factors, page speed, Google Business Profile optimization, landing page construction, and conversion tracking. He reveals the low-hanging fruit that most pest control companies completely overlook, showing how simple optimizations can double or triple customer acquisition without spending more on traffic. For pest control owners getting visitors but not enough conversions, this comprehensive episode provides the exact framework to transform passive browsers into paying customers.Dan breaks down the critical conversion elements starting with click-to-call buttons in sticky headers with standout colors, simple contact forms with minimal fields to reduce friction, and trust signals like review widgets and authentic customer testimonials featuring real technicians. He covers page speed optimization including proper hosting with WP Engine, WordPress, and Cloudflare, image compression to fix oversized photos that slow loading times, and eliminating excessive plugins that bog down performance. Dan explains that page speed isn't just about user experience but directly impacts SEO rankings since Google demotes pages with high bounce rates. He reveals that people have seven-second attention spans, making every second of load time critical for keeping prospects engaged.The conversation dives into Google Business Profile optimization including using posts as free advertising space for offers rather than social content, adding at least 50 photos and five videos showing smiling technicians actively working, and properly handling review replies even when facing fake one-star reviews. Dan shares his landing page structure featuring hero sections with friendly technician photos, headlines that immediately call out the market, and unique location-specific content rather than duplicated generic pages. He stresses that friendly, authentic images of real people outperform stock photos or pest images because prospects want to see who's coming to their home. Dan concludes with conversion tracking fundamentals using Google Analytics to measure key events, CallRail for source attribution, and working backwards from leads rather than obsessing over traffic as a vanity metric.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 2/27/26 | Dan Leibrandt on TRACKING Landing Page Conversions (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a marketing agency for pest control owners. Dan breaks down how to properly track landing page conversions for pest control companies and why most owners focus on the wrong metrics. He reveals that tracking conversions is essential for optimization and that pest control companies leaving conversion tracking unaddressed are losing customers they've already paid to attract. For pest control owners unsure whether their marketing is actually working or struggling to identify which channels drive real revenue, this episode provides the complete tracking framework.Dan emphasizes the importance of tracking multiple metrics in chronological order including impressions, clicks, and average time on page, with 30 seconds being the minimum threshold before prospects are considered bouncing. He explains that bounce rate directly impacts SEO rankings because Google demotes pages that users immediately click away from, making conversion optimization inseparable from ranking performance. Dan stresses that Google Analytics is the core tool for tracking conversion events like call button clicks and form fills, with Google Tag Manager available for advanced tracking needs. He criticizes the industry's obsession with traffic as a vanity metric, arguing that pest control owners should work backwards from leads and revenue rather than celebrating high traffic numbers that don't convert.The conversation covers proper lead attribution through distinct phone numbers for each traffic source including separate numbers for Google Ads campaigns and individual Google Business Profiles using tools like CallRail or Go High Level. Dan walks through his audit process for new clients, explaining that most pest control companies don't have proper conversion tracking set up at all, making it impossible to evaluate performance until the foundation is built. He recommends pest control owners spend an afternoon exploring their Google Analytics account to understand traffic patterns and conversion behaviors. For pest control companies blind to which marketing channels actually drive customers or wasting money on strategies that look good on paper but don't generate revenue, this episode delivers the tracking systems needed to make data-driven decisions and eliminate guesswork.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 2/25/26 | Dan Leibrandt on How To Build WINNING Landing Pages (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful marketing agency for pest control owners. Dan delivers a comprehensive breakdown of how to build high-converting landing pages specifically for pest control companies. He explains that landing pages are any page prospects land on, whether from SEO, Google Ads, or Facebook Ads, making optimization critical for maximizing returns. For pest control owners getting traffic but struggling with conversions, this episode reveals the exact page structure and elements that turn visitors into customers.Dan outlines the classic landing page structure starting with a hero section featuring a technician smiling while working on the right side, with a headline calling out the market on the left like "Are you looking for termite control in Chicago?" followed by trust-building copy and a prominent call-to-action button in a unique standout color. He recommends using a call button on the first section rather than a contact form to avoid conflicting conversion paths and emphasizes that landing pages function as funnels themselves, with the top of the page being top of funnel and bottom being bottom of funnel. Dan stresses the importance of unique, relevant content for each location page rather than duplicating the same generic copy across all pages, which both hurts SEO rankings and reduces conversion rates because prospects want location-specific information.The conversation covers essential conversion elements including review widgets displaying your highest-review Google Business Profile, value demonstration through your pest control process and frequently asked questions, and most importantly, friendly photos of real technicians smiling and actively working rather than stock images or pictures of pests and equipment. Dan explains that pest control isn't sexy and prospects, especially women making household decisions, want to see the friendly person who will come to their home, not gross images of bugs or intimidating equipment shots. He warns against using the same images across multiple pages as this creates duplicate content issues for SEO and makes pages feel fake to prospects who want authentic, real content especially in the current AI era where trust is harder to earn.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
| 2/23/26 | Dan Leibrandt on The TOP Google Business Profile Conversion Factors (For Pest Control Business) | Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a pest control marketing agency. Dan breaks down how to optimize your Google Business Profile for conversions, revealing the low-hanging fruit that most pest control companies completely overlook. He explains that while ranking is the hard part, converting visitors once they find your profile is easy if you know which features to optimize. For pest control owners getting Google Business Profile traffic but not enough phone calls, this episode provides the exact optimization checklist to turn browsers into paying customers.Dan emphasizes the critical difference between website optimization and Google Business Profile optimization, noting that the profile is much simpler with fewer elements to manage but still neglected by most companies. He identifies Google Business Profile posts as free advertising space where pest control companies should showcase offers, testimonials, and top services rather than treating them like social media content. Dan recommends adding products for all top services that link to corresponding website pages to establish congruency and location relevance. The most important conversion factor is reviews, with both quantity and quality mattering, as prospects often choose competitors with higher star ratings even if they have fewer total reviews.The conversation covers photo and video optimization, with Dan recommending at least 50 photos and five videos per profile showing technicians smiling and actively servicing customers to build trust and connection. He warns against geotagging images as overkill and instead focuses on authentic content showing real people doing real work. Dan shares a cautionary tale about review replies, warning pest control owners never to lose their cool even with fake one-star reviews, as public responses reveal company character. He explains that 4.5 to 4.9 star ratings actually convert better than perfect 5.0 ratings because they appear more authentic and trustworthy to prospects.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon | — | ||||||
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