#511 Jon Ostenson: Build a Business Without an Idea?
From 21st Century Entrepreneurship by Martin Piskoric
April 3, 2026 · 13 min · Season 10 · Episode 25
About this episode
Jon Ostenson discusses how to enter business ownership through franchising without needing a million-dollar idea.
Jon Ostenson is a franchise consultant and former corporate executive, and we spoke about how people can enter business ownership without a “million-dollar idea” by leveraging franchising—especially beyond fast food. After years in corporate, he “always had the desire to build my own empire instead of someone else’s,” but lacked a clear starting point. His turning point came when he discovered non-food franchising and later led a franchise system, where he saw how ordinary people could succee...
People in this episode
Host: Martin Piskoric
Guest: Jon Ostenson
Topics covered
- franchising
- business ownership
- entrepreneurship
- corporate experience
- non-food franchising
Keywords
- franchise consultant
- business ownership
- non-food franchising
- corporate executive
- entrepreneurship
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