#519 Ferdinand Mehlinger: What replaced old SEO?
From 21st Century Entrepreneurship by Martin Piskoric
May 27, 2026 · 27 min · Season 10 · Episode 33
About this episode
Ferdinand Mehlinger discusses the challenges small business owners face with online visibility and the evolution of SEO.
Ferdinand Mehlinger is a search technologist and founder @ G-Stacker who says his background goes back to Backrub, the early project that became Google, and we spoke about why small business owners struggle to be found online without spending heavily on ads. He explains that most plumbers, landscapers, doctors, architects, and local operators do not have time to study SEO after work, and that many owners simply admit, “I don’t know any of this.” The turning point came when a friend told him t...
People in this episode
Host: Martin Piskoric
Guest: Ferdinand Mehlinger
Topics covered
- SEO
- small business
- online visibility
- digital marketing
- entrepreneurship
Keywords
- SEO
- small business
- online marketing
- digital presence
- entrepreneurship
Mentioned in this episode
Organizations: G-Stacker, Google
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