#514 Guffy Wright: How to remove friction in big decisions?

About this episode

Guffy Wright discusses strategies for making high-stakes decisions in business.

Guffy Wright is a risk advisor and sales leader at The Mahoney Group, working with entrepreneurs and large companies in scale mode. We spoke about how to make high-stakes decisions when millions are on the line. His work sits at the intersection of insurance, strategy, and human behavior—helping leaders think beyond price and into consequences, especially “on their worst day” and their best. A turning point in his career came from repeatedly seeing deals stall even when the value was obvious....

People in this episode

Host: Martin Piskoric

Guest: Guffy Wright

Topics covered

• decision making
• risk management
• entrepreneurship
• insurance
• human behavior

Keywords

• friction
• high-stakes decisions
• risk advisor
• sales leader
• entrepreneurs

Mentioned in this episode

Organizations: The Mahoney Group

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