ABM From a Product Marketer's Perspective - A Conversation with Rob Young

About this episode

Rob Young discusses ABM from a product marketer's perspective, focusing on brand and demand strategies.

Send us Fan Mail Rob Young, CMO of LockThreat GRC and Founder of MarketingHQ, recently joined Eric Gruber on the ABM Done Right Podcast to discuss how the teams are approaching brand and demand with ABM in mind, what ABM is from the perspective of a product marketer, how most ABM programs are nothing more than targeted demand gen, and the content that's needed in the post-pipeline to move accounts to revenue.

People in this episode

Host: Eric Gruber

Guest: Rob Young

Topics covered

• ABM
• product marketing
• brand demand
• targeted demand generation
• post-pipeline content

Keywords

• ABM
• product marketing
• demand generation
• content strategy
• revenue

Mentioned in this episode

Organizations: LockThreat GRC, MarketingHQ

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