How to Apoproach ABM When You're in IT Services or an Integrator

About this episode

The episode discusses how to approach Account-Based Marketing differently in IT services compared to SaaS companies.

Send us Fan Mail Due to the nature of the business, sales cycle time, and how teams buy, when you are in IT services, or you're an integrator, you need to approach ABM differently than if you were a SaaS company. In this podcast episode, Eric Gruber (CEO of Personal ABM) and David Myer of Clarify (a 1:1 ABM firm that focuses on getting strategic enterprise accounts to the pipeline while Personal ABM specializes in moving pipeline accounts to revenue) speaks to Marc Fuentes (Head of Commercial...

People in this episode

Host: Eric Gruber

Guest: David Myer

Topics covered

• ABM
• IT services
• sales cycle
• integrators
• enterprise accounts

Keywords

• ABM
• IT services
• sales cycle
• enterprise accounts
• integrators

Mentioned in this episode

Organizations: Personal ABM, Clarify

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