
Breaking open the Story of Bread: How stories of food can change the future with Abby Rose of Farmerama
From Accidental Gods - The Thrutopian Podcast by Accidental Gods
June 3, 2026 · 1h 11m · Season 28 · Episode 1
About this episode
Abby Rose discusses the impact of storytelling in food and farming through the lens of the Farmerama podcast.
Good podcasts are part of an ecosystem of ideas that have the potential to change the world - to shift us into the new system we so badly need. For a long time, Farmerama Radio has been at the leading, radical edge where food, farming and activism meet. In the early days, it was all about fostering the voices of grassroots, small-scale farming with monthly episodes featuring stories from the field. Then, in 2019, the co-founders, Abby Rose and Jo Barratt worked with Katie Revell to produce their first in-depth series Cereal, which looked at the process of creating bread, from seed to loaf. It was a huge hit, and building off the success of Cereal – which won two Guild of Food Writers Awards – they went on to produce several more series, including their most downloaded, Landed , a powerful exploration of land ownership and colonial legacy in Scotland. In April of this year, Farmerama launched a new project Cereal Revisited , looking at the real-world impact of their podcast, and how Farmerama's stories helped listeners take action, both big and small. This is a story of Thrutopia in action and we are really delighted to welcome one of the co-founders, Abby Rose to this podcast…
People in this episode
Guest: Abby Rose
Topics covered
- food
- farming
- activism
- storytelling
- soil health
- podcasting
Keywords
- bread
- food stories
- activism
- soil health
- podcast
Mentioned in this episode
Organizations: Farmerama, The Guardian, Nesta
Books & works: Cereal, Cereal Revisited, Landed
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