AI, The New Yellow Pages

About this episode

The episode discusses the misconceptions around AI's impact on marketing and the panic surrounding SEO.

They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...

People in this episode

Hosts: Ryan Chute, Chris Torbay, Mick Torbay

Topics covered

• AI
• search
• SEO
• marketing budgets
• algorithms

Keywords

• Yellow Pages
• hysteria
• competitors
• justification

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