AI Heroes: Didem Molay - Episode 14

About this episode

Didem Molay discusses the impact of AI on B2B marketing and innovation at Unilever Food Solutions.

AI Heroes: Didem Molay on AI, B2B Marketing, and Driving Innovation at Unilever Food Solutions 🎙️ In this episode of AI Heroes host Dave sits down with Didem Molay , Regional Marketing Director at Unilever Food Solutions, to explore how AI is transforming marketing in the B2B space and what it means for insights, innovation, and organisational change across global markets. Didem shares her journey from leading iconic FMCG brands to overseeing marketing for the Greater Middle East & Africa region at Unilever Food Solutions, where she focuses on unlocking data-driven insights for chefs, restaurants, and catering businesses. She reveals how AI has become an everyday tool in her work from the personal “aha moment” of using ChatGPT to craft Instagram captions, to integrating One Strategy Studio’s AI-driven frameworks into regional innovation projects. We also dive into: How AI is reshaping B2B marketing and customer insights at scale The balance between speed, cost savings, and human creativity in marketing research Why breaking down silos and cross functional collaboration is critical in the AI era The challenges of adoption in large organisations and how to bring skeptical…

People in this episode

Host: Dave

Guest: Didem Molay

Topics covered

• AI in B2B marketing
• data-driven insights
• innovation
• cross-functional collaboration
• AI adoption challenges

Keywords

• AI
• B2B marketing
• data-driven insights
• innovation
• cross-functional collaboration
• ChatGPT
• marketing research
• synthetic personas

Mentioned in this episode

Organizations: Unilever Food Solutions, One Strategy Studio

Places: Greater Middle East & Africa

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