Behind the Scenes of Our Biggest Shop Launch Yet

About this episode

Kristin Richards shares the behind-the-scenes story of a major shop relaunch at In Flow Design Co, discussing branding, digital product scaling, and the challenges of managing a business and motherhood.

In this episode, I'm taking you behind the scenes of one of the biggest projects we've ever worked on inside In Flow Design Co. What started as "let's add a few matching Canva templates" quickly turned into a massive shop relaunch featuring over 170 new designs across our website template collections. I'm sharing the real story behind this launch, including why we decided to build full Canva template suites for our customers, how this project completely snowballed behind the scenes, and what it actually looks like to scale digital products while running a business, managing client work, and navigating motherhood at the same time. We're talking about: Why cohesive branding matters beyond just your website The strategy behind our new template suites The operational side of building a large-scale digital product launch How customer demand shaped this entire expansion What I've learned about systems, scalability, and creating a more connected brand experience Plus, I'm sharing a little sneak peek into the upcoming shop relaunch, new website template, and launch promotion coming next month. If you're a business owner who loves branding, design, customer experience, or hearing the real…

People in this episode

Host: Kristin Richards

Topics covered

• shop launch
• Canva templates
• branding
• digital products
• business management
• scalability

Keywords

• shop relaunch
• Canva templates
• branding
• digital products
• business
• client work
• motherhood

Mentioned in this episode

Organizations: In Flow Design Co

More episodes of Align & Amplify

• Are You Losing Half Your Website Visitors? Why Mobile Experience Matters More Than You Think · April 28, 2026 · 22 min
• The Biggest Changes I Made in My Business in the Last 12 Months (And What Actually Worked) · April 21, 2026 · 46 min
• How to Get More Inquiries From Your Travel Advisor Website · March 31, 2026 · 20 min
• A Rollercoaster of a Year: The Highs, the Lows, the Lessons, and What Comes Next · January 11, 2026 · 46 min
• How to Choose the Right Social Media Platform for Your Business (Without Burning Out) · August 12, 2025 · 19 min
• How I Use Profit First to Manage My Business Finances (and Why It Changed Everything) · July 29, 2025 · 36 min