Ambitious Lifestyle Business podcast
by John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners
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From 10 epsHosts
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Recent episodes
"I spend MONTHS outside of the UK - thanks to these 5 steps..."
Jun 3, 2026
Unknown duration
"I learned to scale my business at the poker table"
May 6, 2026
Unknown duration
"I've edited more than 250 books.. and now written my own!"
Apr 1, 2026
52m 19s
"I thought getting customers was everything - I was WRONG..."
Mar 5, 2026
52m 00s
"I use HUMOUR to make me a better coach..."
Feb 5, 2026
43m 25s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/3/26 | "I spend MONTHS outside of the UK - thanks to these 5 steps..." | Craig Jukes spent 37 years in corporate life. Then, on a flight home from a holiday Kefalonia, Craig had one of those moments. Not a "quit your job tomorrow and go and live in a hammock" moment. A PROPER lightbulb moment. 💡 He realised he didn't want retirement to be some vague, far-off prize at the end of another decade of work. He wanted freedom NOW. Freedom to work from anywhere. Freedom to travel. Freedom to spend the grim UK winter somewhere that didn't require a big coat, central heating, and emotional support biscuits. He didn't just dream about it. He designed it. Craig built a portable business. He reduced his financial drag. He invested sensibly. He decluttered the stuff, the costs, and the commitments that were keeping him stuck. Then he quit corporate life and built a digital nomad lifestyle business around work he actually wanted to do. Not because he fancied "quitting my job to start a business" in the Instagram laptop-on-a-beach sense (anyone ever tried actually USING a laptop on a beach??) But because he wanted a business that supported his life, rather than a life that was permanently being sacrificed to support his business. And from that journey, Craig created a simple five-step framework that others can swipe and deploy if they want their own version of financial freedom, and run a business from anywhere in the world. These days, Craig spends months abroad, gets more sunshine than the average Brit should legally be allowed, and runs a business that gives him the freedom he planned for. Not by accident. Not by magic. By discipline, planning, smart decisions, and surrounding himself with the right people. Craig's story is a reminder that your dream lifestyle business probably isn't as ridiculous as your brain keeps telling you it is. You just need to price it up, reverse-engineer it, and start making those 1% improvements. That's what Craig did. You can hear Craig's story in full (including his full 5-step framework) in this episode of the Ambitious Lifestyle Business podcast. | — | ||||||
| 5/6/26 | "I learned to scale my business at the poker table" | Sep Frijia describes himself as a poker player in an entrepreneur's body. Last summer, he was stuck at mediocrity in both his poker and business pursuits, but he decided to flip the script. By shifting his focus to long-term purpose rather than short-term wins, Sep transformed his approach and outcomes. He studied the game-changing strategies of blueprints, reflection, and incremental progress, applying them both at the poker table and in his business. His mindset evolved from chasing immediate results to playing the long game, becoming unapologetically all-in on his purpose and trusted decision-making. This journey culminated in winning his poker league, a trophy, and the One Percenter of the month award - proving that sustained effort and clarity can lead to unstoppable success. (Read more about how the One Percent Club can transform your approach here) Want to learn how Sep's mindset and strategies can help you level up? Tune into the latest episode of the Ambitious Lifestyle Business podcast - available wherever you listen! | — | ||||||
| 4/1/26 | "I've edited more than 250 books.. and now written my own!"✨ | book coachingediting+3 | Jill French | One Percent Club | AustraliaGran Canaria | book coachediting+3 | — | 52m 19s | |
| 3/5/26 | "I thought getting customers was everything - I was WRONG..."✨ | customer retentionbusiness growth+3 | — | Retention FirstAmazon | — | customer retentionbusiness success+3 | — | 52m 00s | |
| 2/5/26 | "I use HUMOUR to make me a better coach..."✨ | humour in coachingbusiness pivot+3 | Dr David Lowe | One Percent Club | — | humourcoaching+5 | — | 43m 25s | |
| 1/1/26 | "I was stuck - then DOUBLED my income..."✨ | business transformationwork-life balance+3 | Mel Statner | — | — | businessincome+5 | — | 45m 51s | |
| 12/4/25 | "My business has felt like a JOB this year..."✨ | business challengescost of living crisis+4 | — | Book of the Year | UKAlicante | businesscost of living+4 | — | 43m 09s | |
| 11/6/25 | "I fell off a roof - and fixed my business..."✨ | business operationsentrepreneurship+3 | Dave Foster | Ambitious Lifestyle Business podcast | SpainEurope | business operationsentrepreneurship+3 | — | 54m 00s | |
| 11/2/25 | "Stay off drugs and don't eat lollipops from Florida"✨ | book reviewparenting+3 | — | Big Ideas... for Small Businesses | — | businessbook review+3 | — | 5m 01s | |
| 10/26/25 | The 5-teabag Rule... 🍵✨ | hydrationroutine+3 | — | Routine Machine | — | hydrationroutine+3 | — | 5m 21s | |
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| 10/19/25 | "I'm sorry, that price is for new customers only"✨ | customer loyaltypricing strategy+3 | — | Emerging MediaRetention First | — | customer loyaltypricing+3 | — | 6m 51s | |
| 10/12/25 | My "favourite" 1-star reviews...✨ | 1-star reviewsbook criticism+3 | — | — | — | 1-star reviewsbook reviews+5 | — | 5m 49s | |
| 10/5/25 | Miracle Morning? 5am Club? | Here's what happened when I tried to get up at 5am and follow Hal Elrod's "miracle" morning routine: It'd take a miracle for me to follow it again! THE morning routine doesn't matter. What matters is that you HAVE a morning routine - one that's 💯 designed for YOU... | — | ||||||
| 10/2/25 | "It's ALL about time happiness..." | Time happiness is about enjoying your work and life. It's essential to be proud of what you do, and understanding what makes you tick is crucial for happiness. In this episode of the Ambitious Lifestyle Business podcast, One Percenter Neil Symonds introduces us to "Time Happiness" - the guiding principle that Neil uses to run his business - and TRULY enjoy his life. | — | ||||||
| 9/28/25 | "Don't work, Don't Earn"? | A few weeks back, I had my left knee sliced open, and was signed off work for two weeks. Upon being handed my sick note, I laughed out loud. Because I run my own business. "If I don't work, I don't earn" Only that's not strictly true... | — | ||||||
| 9/21/25 | The danger of thinking TOO small... | Not long after I started my first business, I was interviewed by my local newspaper. It makes me cringe to read it today: I genuinely don't recognise the person I was back then. I was thinking WAY too small. And 24 years later, I'm lamenting how much that has cost me. Especially TWO crucial mistakes I made - that I see others making today... | — | ||||||
| 9/14/25 | Vision Boards: Woo-Woo or Science Backed? | Do you use vision boards? Are they "woo-woo", or a scientifically-proven way to make achieving your ambitious lifestyle business goals more likely? I'm VERY much in the second camp. Here's why... (btw, the One Percent Club doors are open right now for our September intake. Click here for more info) | — | ||||||
| 9/7/25 | What's the One Percent Club, and why should you care? | What's the One Percent Club, and why should you care? I explain everything (including our "no dickheads" policy) in this week's podcast.. (btw, The One Percent Club doors are open RIGHT NOW >> https://bigidea.co.uk/one-percent-club/) | — | ||||||
| 9/3/25 | FREE: 90-Day Plan Masterclass | The One Percent Club includes access to more than 65 hour-long Masterclasses - deep dive seminars into topics such as pricing, SEO, copywriting, Google Ads, Facebook Ads, LinkedIn, podcasting, book writing, time management etc. In today's episode of the Ambitious Lifestyle Business podcast, we're sharing one of those Masterclasses for FREE - our "90-day plan Masterclass". All new One Percenters start with making a 90-day plan - figuring out where they would like their business to be, three months from now. This Masterclass walks you through the process, and helps get your first 90-day plan up and running. The One Percent Club is OPEN NOW >> https://bigidea.co.uk/one-percent-club/ | — | ||||||
| 8/31/25 | Working on a Saturday? | Last weekend, I actually had to do some WORK. (I know, please send cards and sympathy) But in working my first Saturday morning in 9 years, I discovered something that may well save the guy who usually does the Saturday AM shift a good 10 hours a month... | — | ||||||
| 8/24/25 | Now What? | When I was a kid, I always wanted Wile E Coyote to catch Road Runner. And then one day, he did - prompting a question that business owners ask themselves every day: "Now What?" A question that can be both incredibly powerful - and incredibly dangerous! | — | ||||||
| 8/17/25 | My ideal job description... | This summer, I'm revisiting my ideal job description: What I want When I want Where I want How I want If I want... | — | ||||||
| 8/10/25 | The ten questions I ask myself every week | The ten questions I ask myself every week: What have you learned this week? What's gone well this week? What's gone badly? How did you respond? How have you turned the flywheel this week? How have you been ambitious? How have you focused on your lifestyle? Who has inspired you this week, and how? How are you feeling? Are you on track right now? What's the ONE thing that "Old John" needs to remind you of? What would/do you ask yourself each week? | — | ||||||
| 8/7/25 | Neurodivergent Business Owners make BETTER Business Owners... | Are neurodivergent people more likely to become business owners? And crucially, do neurodivergent business owners actually make BETTER business owners than their neurotypical counterparts? In the summer episode of the Ambitious Lifestyle Business podcast, Jason and John discuss this theory, along with AI overwhelm, the power of doing hard things, and the culture of mediocrity in this UK. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts... | — | ||||||
| 8/3/25 | The 80/20 Principle: Happiness Islands | The 80/20 Principle by Richard Koch has a BRILLIANT exercise, called "Happiness Islands" Thanks to this exercise, I've spent more money on gigs than I have on cars. Why? Because they give me more "smiles-per-gallon" - the fuel that drivesevery ambitious lifestyle business. What are your "happiness islands" (and "unhappiness deserts"?) | — | ||||||
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