People, Process, Progress: Inside ADI’s Continuous Transformation with Allie Copeland

About this episode

Allie Copeland discusses the ongoing transformation at ADI Global, focusing on technology, culture, and customer-centric strategies in wholesale distribution.

Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends. Episode highlights: 00:00 – Introduction: Meet Allie Copeland & ADI 02:15 – What Does a Chief Transformation Officer Do? 04:50 – Why Transformation Never Really Ends 09:15 – Turning Strategy into Action 12:54 – Upgrading Tech: From Mainframe to Microservices 18:25 – Planning for Agility, Not Just Stability 21:45 – “Even Better Together”: Customer-First M&A 25:15 – Decision-Making: When Changes Help (or Hurt) Customers 27:24 – Real Feedback: NPS, Surveys, and Store Pilots 29:30 – How Distribution is Evolving Beyond Inventory 34:32 – Culture Change: Project Avengers & Rebel Alliance 40:13 – Radical Transparency & Leading Through Uncertainty 42:35 – Leadership Lessons & Advice for Transformation 46:25 – Book Recs & Closing Thoughts Resources mentioned: • The Singularity Is Nearer by Ray Kurzweil • Apple in China by Patrick McGee

People in this episode

Host: Aaron Sheehan

Guest: Allie Copeland

Topics covered

• transformation
• wholesale distribution
• customer-first culture
• technology upgrade
• agility
• leadership

Keywords

• Chief Transformation Officer
• M&A
• NPS
• surveys
• inventory evolution

Mentioned in this episode

Products: microservices, mainframe

Books & works: Book Recs & Closing Thoughts, The Singularity Is Nearer, Apple in China

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