10,000 Followers? 100 Downloads! Why B2B Sales Podcasts Struggle!

About this episode

Neal Veglio discusses the disconnect between social media followers and podcast downloads, highlighting common mistakes in B2B podcasting.

If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer. Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up. I'm Neal Veglio , and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your podcast audience are almost entirely different groups of people — and why treating them as the same thing is one of the most expensive and time-consuming mistakes in B2B podcasting right now. We get into why the barrier to becoming part of someone's social following is so low it's practically meaningless, why platform algorithms are specifically designed to bury your podcast link before anyone clicks it, and why social media call-to-actions account for less than 1% of episode traffic. Yes, less than 1% — and yes, I have data to back that up. I also walk through where podcast audiences actually do come from, why YouTube isn't the magic cross-pollination fix some people are claiming, and a quick episode title test you can run right now to see whether your show is even findable inside the…

People in this episode

Host: Neal Veglio

Topics covered

• B2B podcasting
• social media strategy
• audience engagement
• podcast marketing
• content creation

Keywords

• B2B sales podcasts
• podcast downloads
• social media audience
• podcast audience
• content strategy

Mentioned in this episode

Organizations: Podknows Podcasting, LinkedIn, YouTube

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