Stop Making a B2B Podcast! Start Making a SALES Podcast.

About this episode

Neal Veglio argues for reframing B2B podcasts as sales podcasts to better drive commercial success.

If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast. "B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist. I'm Neal Veglio , and in this episode of B2B Podcasting Insights , I'm making the case for a completely different framing: the sales podcast. Not a salesy podcast. Not a weekly advert with a theme tune. A show deliberately designed to accelerate a buying decision your ideal customer is already edging toward. Useful links Podknows Website https://podknows.co.uk Sales Podcast Self-Audit (one-page PDF) https://podknows.co.uk/sales-podcast-test B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Timestamped summary 00:00 A B2B podcast parody 01:32 Why "B2B podcast" has become the wrong label 02:38 A LinkedIn company page with a microphone 03:24 What a sales podcast actually is (and isn't) 04:09 Why marketers…

People in this episode

Host: Neal Veglio

Topics covered

• B2B podcasting
• sales podcast
• marketing strategy
• content creation
• business growth

Keywords

• B2B podcast
• sales podcast
• marketing
• business strategy
• content marketing

Mentioned in this episode

Organizations: Podknows Podcasting

More episodes of B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands

• B2B Podcasting: The Hidden Cost of Niching Down · September 4, 2026 · 16 min
• Nine Podcast Strategies That ACTUALLY Work. The Last One Will Shock You! · August 28, 2026 · 10 min
• Smart CMOs Take This 90-Second B2B Podcasting Test · August 21, 2026 · 18 min
• B2B Podcasting: The Only Listener You Actually Need · August 14, 2026 · 17 min
• These are your branded podcast's next four episodes · August 7, 2026 · 21 min
• Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story) · July 17, 2026 · 23 min