We Started a Football News Website - Here’s What Actually Happened

About this episode

The episode reflects on the challenges and experiences of running Baltic Football News in its first year.

One year ago, we launched Baltic Football News with a simple idea: to open up Latvian, Lithuanian, and Estonian football to international audiences - properly, consistently, and with respect for the game. What followed was... not really all we expected it was going to be.In this special episode, we look back candidly at the first year of running a football news portal from scratch. We talk about what we underestimated, what nearly broke the project, and what made it worth continuing. From writing over a thousand articles with no pay, to learning the hard way how much time “just one article” really takes; from language barriers and access issues, to media accreditation, networking, and unexpected moments at Wembley and beyond.We discuss:-Why writing articles is orders of magnitude harder than running social media-The hidden costs of volunteer journalism and passion projects-What happens when there’s too much football but no one available to cover it, and vice versa-Why some in-depth articles flop while accidental stories explode-Mistakes, rumours, and the pressure of being taken seriously as a news outlet-The tension between clicks, credibility, and long-term sustainability-What…

People in this episode

Hosts: Janis, Dmitrijs

Topics covered

• football journalism
• media challenges
• niche sports coverage
• volunteer journalism
• content creation
• sustainability in media

Keywords

• football news
• Latvian football
• Lithuanian football
• Estonian football
• journalism challenges
• media accreditation
• content creation

Mentioned in this episode

Organizations: Baltic Football News

Places: Latvia, Lithuania, Estonia, Wembley

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