Legacy in the Vines: Multigenerational Family, Farming, and Authenticity in Santa Lucia Highlands

About this episode

The episode explores the rich history and community of winemaking in Santa Lucia Highlands through the stories of its multigenerational farmers and winemakers.

Welcome to a special edition of Beats, Vines & Life, where music, wine, and authentic stories always take center stage. In today’s episode, host MJ Towler dives deep into the soulful landscape of California’s Santa Lucia Highlands AVA, joined by an incredible lineup of winemakers and growers: Gary Francioni, a true multi-generational farmer; Moret Brealynn, whose expressive Pinot Noirs and standout rosés are capturing the region's essence; and the Pinot legend himself, Adam Howard Lee. Together, they explore the origins and evolution of Santa Lucia Highlands—its mission roots, family stories, and passionate commitment to growing world-class grapes. From blending philosophies to vineyard tales, love for terroir, and even a little friendly competition (both in wine and on the golf course), the conversation celebrates community, innovation, and the pursuit of excellence. Tune in as this group of wine superstars shares their journey, their craft, and what’s next for this unique California region—an episode filled with laughter, learning, and a toast to the future. For more information about the Santa Lucia Highlands click the link! Follow SLH Wine on IG! For more information…

People in this episode

Host: MJ Towler

Guests: Gary Francioni, Moret Brealynn, Adam Howard Lee

Topics covered

• multigenerational farming
• wine making
• Santa Lucia Highlands
• community
• innovation
• terroir

Keywords

• Santa Lucia Highlands
• winemakers
• Pinot Noir
• family farming
• wine community
• terroir
• vineyard tales

Mentioned in this episode

Organizations: SLH Wine, ROAR Winery, Moret Brealynn Wines, Clarice Wine Company

Places: Santa Lucia Highlands

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