
Behind the Scenes of PitchWell: Empowering Human Voices in an AI World
From Becoming You Podcast by Rebecca Cafiero
August 3, 2025 · 30 min
About this episode
Rebecca Cafiero shares the journey of creating PitchWell, an AI-powered visibility platform, and discusses the importance of humanizing AI in the process.
In this high-energy and deeply personal episode, I'm pulling back the curtain on the second big secret I've been keeping. PitchWell , my new AI-powered visibility platform built for thought leaders, experts, and entrepreneurs who are ready to be seen. What started as a soul slap at a women's event in Palo Alto turned into a whirlwind of ideation, innovation, and execution, and I'm taking you behind the scenes of it all. From building a startup in 60 days using AI and no-code tools to reimagining how visibility and PR should work in today's noisy, algorithm-driven world, this episode is part masterclass, part origin story, and all heart. In This Episode, I Share: The moment the idea for PitchWell hit me, and why I had to create it How I used ChatGPT to brainstorm, plan, and prototype the entire platform What it looks like to humanize AI while keeping authenticity front and center Building a startup (and team!) in record time, with minimal resources The core features of PitchWell: Winsley the pitch assistant, credibility scoring, gamified momentum, and more Why I believe credibility is the new currency, and how to claim yours My vision to democratize PR and remove gatekeeping from…
People in this episode
Host: Rebecca Cafiero
Topics covered
- AI
- startup
- visibility
- public relations
- entrepreneurship
- innovation
Keywords
- PitchWell
- AI-powered platform
- visibility
- public relations
- entrepreneurship
- ChatGPT
- startup
Mentioned in this episode
Organizations: PitchWell, ChatGPT
Places: Palo Alto
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