Branch Building for the Future: Featuring Civic FCU’s Sherry Bear

Branch Building for the Future: Featuring Civic FCU’s Sherry Bear

From Believe in Banking by Powered by Adrenaline

November 19, 2025 · 32 min

About this episode

Sherry Bear discusses how Civic FCU's core principles guide their branch-building process and enhance member experience.

In this episode of the Believe in Banking podcast, Gina Bleedorn and Juliet D’Ambrosio welcome Sherry Bear, Chief Administrative Officer at Civic Federal Credit Union, for an inspiring behind-the-scenes conversation about leading meaningful change by leaning on organizational values. Sherry shares how Civic’s core principles – people-first, planet always, and prosperity for all – guided every decision in their branch-building process, from rethinking formats and refining operations to investing in talent and using sustainable materials. Their discussion highlights how Civic turns purpose into practice by connecting their values to real decisions that strengthen the member experience and the communities they serve. It’s a clear-eyed look at how a credit union can define the branch of tomorrow while establishing a working model for growth. This podcast is hosted by ZenCast.fm

People in this episode

Hosts: Gina Bleedorn, Juliet D’Ambrosio

Guest: Sherry Bear

Topics covered

  • branch building
  • credit union
  • organizational values
  • sustainability
  • member experience

Keywords

  • Civic Federal Credit Union
  • people-first
  • sustainable materials
  • community impact

Mentioned in this episode

Books & works: Branch Building for the Future, Believe in Banking

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