Winning Gen Z in a Relationship Economy

Winning Gen Z in a Relationship Economy

From Believe in Banking by Powered by Adrenaline

April 13, 2026 · 30 min

About this episode

The episode discusses how Gen Z is reshaping banking expectations through digital fluency and the need for human connection.

In this episode of the Believe in Banking podcast, Gina Bleedorn and Juliet D’Ambrosio explore how Gen Z is a powerful force in banking, setting the stage for next generation banking. Now entering peak earning and decision-making years, this generation is reshaping expectations with a mix of digital fluency, financial optimism, and underlying anxiety. Drawing on Adrenaline’s report Winning Gen Z report, Gina and Juliet unpack key tensions – from always-connected yet seeking real relationships to highly informed yet craving trusted guidance. The conversation challenges assumptions about digital-first behavior and highlights the growing importance of human connection, authentic brand purpose, and branches as advisory hubs . The episode delivers a lively, insight-rich discussion with clear takeaways for building lasting relationships with the next generation and meeting them in the moments that matter most. This podcast is hosted by ZenCast.fm

People in this episode

Guests: Gina Bleedorn, Juliet D’Ambrosio

Topics covered

  • Gen Z
  • banking
  • digital fluency
  • human connection
  • financial optimism

Keywords

  • relationship economy
  • authentic brand purpose
  • advisory hubs

Mentioned in this episode

Products: Winning Gen Z report

Books & works: Believe in Banking, Winning Gen Z

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