ALTUZARRA CEO On Why 90% of Fashion Brands Fail

ALTUZARRA CEO On Why 90% of Fashion Brands Fail

From Beyond Fashion Business by Esteban Julian

August 21, 2025 · 1h 14m · Episode 121

About this episode

In this episode, Esteban Julian interviews Shira Sue Carmi about the key factors driving success in the fashion industry and the common pitfalls that lead to brand failure.

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more. She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion: Why is demand more important than infrastructure? Why most brands scale before they’re ready. And how profitability buys you something more powerful than growth — patience. If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.

People in this episode

Host: Esteban Julian

Guest: Shira Sue Carmi

Topics covered

  • fashion brand success
  • scaling businesses
  • profitability
  • demand vs infrastructure
  • high-growth strategies

Keywords

  • fashion brands
  • business growth
  • scaling
  • profitability
  • demand
  • infrastructure
  • high-growth
  • coaching

Mentioned in this episode

Organizations: Mansur Gavriel, Altuzarra, Mara Hoffman

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