Growing A Brand Fast Without Losing Control with UNFEIGNED

Growing A Brand Fast Without Losing Control with UNFEIGNED

From Beyond Fashion Business by Esteban Julian

March 11, 2026 · 36 min · Episode 126

About this episode

The episode discusses how to scale a fashion brand effectively by addressing pricing and internal weaknesses.

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guests are Rafa and María, founders of UNFEIGNED, a contemporary menswear brand that launched during COVID and is now stocked in more than 70 stores worldwide. This is not a conversation about hype or chasing fast growth. It’s about the difficult decisions that shape whether a fashion brand can actually scale. We talk about the moment they realized their growth problem wasn’t design, it was pricing. How adjusting their prices doubled their sales. And why growth quickly exposes the weaknesses inside a brand, from margins to production capacity. If you're building your own fashion brand, this episode breaks down some of the strategic decisions founders rarely talk about, but that often determine whether a brand grows or stalls.

People in this episode

Host: Esteban Julian

Guests: Rafa, María

Topics covered

  • brand growth
  • pricing strategy
  • fashion industry
  • entrepreneurship
  • scaling business

Keywords

  • brand scaling
  • fashion brand
  • pricing
  • sales growth
  • production capacity

Mentioned in this episode

Organizations: UNFEIGNED

More episodes of Beyond Fashion Business

Explore listener stats, chart rankings, contacts and more on the Beyond Fashion Business podcast page.