600K Followers. B2B Brand. No Ads. Here's How.

About this episode

Sarah from ManyChat discusses how to grow a B2B brand's social media presence by focusing on value-driven content.

Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy. Sarah covers why an 80/20 split between educational content and product promo...

People in this episode

Hosts: Chris Cunningham, Reggie Azevedo

Guest: Sarah

Topics covered

• social media strategy
• B2B marketing
• audience engagement
• content strategy
• creator economy

Keywords

• 600K followers
• B2B brand
• Instagram growth
• educational content
• product promotion

Mentioned in this episode

Organizations: ManyChat

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