Organic LinkedIn Is Still the Best ROI in B2B. Here's How.
From Beyond Social by Vista Social
April 15, 2026 · 26 min · Episode 52
About this episode
Jess Cook discusses the effectiveness of organic LinkedIn for B2B marketing and shares her strategy for building an audience.
Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins hosts Chris Cunningham and Reggie Azevedo to break down the B2B LinkedIn strategy behind those results. Jess covers how she built her own LinkedIn audience by committing to posting every weekday for ...
People in this episode
Hosts: Chris Cunningham, Reggie Azevedo
Guest: Jess Cook
Topics covered
- B2B marketing
- LinkedIn strategy
- organic reach
- lead generation
- social media marketing
Keywords
- B2B
- organic marketing
- lead source
- social media strategy
Mentioned in this episode
Organizations: Vector, LinkedIn
More episodes of Beyond Social
- 600K Followers. B2B Brand. No Ads. Here's How. · May 27, 2026 · 19 min
- How ClickUp Went From Unknown Startup to $300M ARR · February 25, 2026 · 21 min
- Million-Dollar Founders Explain How to Use Instagram Trial Reels for Free Reach · January 29, 2026 · 15 min
- Why Most People Fail Startup Interviews (Founders Explain) · December 31, 2025 · 44 min
- This Advice Turned a 7-Year-Old Immigrant Into a SAAS Leader · December 3, 2025 · 60 min
- Stop Multitasking: Harsh Truths About Success, College & Business · November 19, 2025 · 43 min
Explore listener stats, chart rankings, contacts and more on the Beyond Social podcast page.