
OK, But Why? The Strategic Problems Beneath Employer Branding
From Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies by Blu Ivy Group
March 23, 2026 · 27 min · Season 3 · Episode 2
About this episode
Joey Frosst discusses the importance of addressing the right problems in employer branding to enhance organizational performance.
Are you struggling with employee retention, hiring challenges, or misaligned leadership? If you're still asking “why are we doing this?” at the end of a project—you're solving the wrong problem. The most successful organizations dig deeper early and align around what truly drives performance: people, culture, and leadership. In this episode of Blu Thread Conversations, Joey Frosst (Head of Business Development at Blu Ivy Group) breaks down why most organizations are solving the wrong proble...
People in this episode
Guest: Joey Frosst
Topics covered
- employer branding
- employee retention
- hiring challenges
- leadership alignment
- organizational performance
Keywords
- employer branding
- employee retention
- hiring challenges
- leadership
- organizational performance
Mentioned in this episode
Organizations: Blu Ivy Group
More episodes of Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
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- The 6 Employer Branding Trends Shaping 2026 · January 6, 2026 · 35 min
- EVP Was Never Meant to Be a Tagline · November 13, 2025 · 33 min
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- Rebuilding Trust: What to Do After a Reputation Crisis · September 26, 2025 · 23 min
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