OK, But Why? The Strategic Problems Beneath Employer Branding

OK, But Why? The Strategic Problems Beneath Employer Branding

From Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies by Blu Ivy Group

March 23, 2026 · 27 min · Season 3 · Episode 2

About this episode

Joey Frosst discusses the importance of addressing the right problems in employer branding to enhance organizational performance.

Are you struggling with employee retention, hiring challenges, or misaligned leadership? If you're still asking “why are we doing this?” at the end of a project—you're solving the wrong problem. The most successful organizations dig deeper early and align around what truly drives performance: people, culture, and leadership. In this episode of Blu Thread Conversations, Joey Frosst (Head of Business Development at Blu Ivy Group) breaks down why most organizations are solving the wrong proble...

People in this episode

Guest: Joey Frosst

Topics covered

  • employer branding
  • employee retention
  • hiring challenges
  • leadership alignment
  • organizational performance

Keywords

  • employer branding
  • employee retention
  • hiring challenges
  • leadership
  • organizational performance

Mentioned in this episode

Organizations: Blu Ivy Group

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