199. Why many good books don't sell with Julie Broad of Book Launchers

About this episode

Julie Broad discusses why many good books don't sell and the importance of marketing and selling for authors.

Wondering why no one is buying your book? We're diving in to why "many good books don't sell". That's how my guest, Julie Broad, opens one of my favorite marketing books, Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book. That line stuck with me and you'll love the way she breaks down marketing vs selling, why we need both, and her take on why every author needs an audiobook. Resources mentioned: Self-Promote...

People in this episode

Host: Kim Stewart

Guest: Julie Broad

Topics covered

• book marketing
• selling books
• audiobooks
• author branding
• non-fiction

Keywords

• book sales
• marketing strategies
• author platform
• audiobook importance
• non-fiction marketing

Mentioned in this episode

Books & works: Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book

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