210. Author branding and hybrid publishing with Mandy Roberson of Market Refined Media

210. Author branding and hybrid publishing with Mandy Roberson of Market Refined Media

From Book Marketing Mania for Christian authors: podcasting tips to grow your platform and market your book by Kim Stewart

May 27, 2026 · 21 min

About this episode

Mandy Roberson discusses author branding and how to build a platform that supports multiple books.

If you’re building your author brand or platform one piece at a time, no wonder it's so exhausting! My guest today is my sweet friend, Mandy Roberson of Market Refined Media, a faith-based marketing agency, and she's going to share what an author brand actually is, and how to build a platform that works for every book you'll ever write. Resources mentioned: Market Refined Media & Publishing Related episodes: Fulfilling Your Book Dream as an Empty Nester Tapping Into Reader's Needs as a Relatable Brand 👩🏻‍💻 LET'S STRATEGIZE I help women market their Christian nonfiction books as a podcast host and guest without sacrificing their writing time. 🗓️ 30-minute strategy session 💛 FAVE PODCASTING RESOURCES 🎙️ Buzzsprout 🎙️ Microphone 🖥️ Descript 📣 WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch LET'S CONNECT: Email Instagram Linkedin Affiliate links may be included for these products I use and love.

People in this episode

Host: Kim Stewart

Guest: Mandy Roberson

Topics covered

  • author branding
  • hybrid publishing
  • marketing strategies
  • platform building
  • faith-based marketing

Keywords

  • author brand
  • platform building
  • hybrid publishing
  • faith-based marketing
  • Market Refined Media

Mentioned in this episode

Organizations: Market Refined Media

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