9.16 What Makes a Bestseller? Naiyya Singh Decodes

About this episode

Tara interviews Naiyya Singh about the intricacies of book marketing and what it takes for a book to become a bestseller.

Do you actually need a big personality online for your book to succeed? The answer might surprise you. In this episode, Tara sits down with Naiyya Singh, Assistant General Manager of Marketing at HarperCollins India, to pull back the curtain on what it actually takes to get a book into the right hands. They get into what a book marketing campaign really looks like and why fiction and nonfiction get treated completely differently. Naiyya tells us how plans have to adapt to news cyc...

People in this episode

Host: Tara

Guest: Naiyya Singh

Topics covered

• book marketing
• bestsellers
• fiction vs nonfiction
• publishing industry
• marketing campaigns

Keywords

• bestseller
• book marketing
• fiction
• nonfiction
• HarperCollins
• marketing campaign
• publishing

Mentioned in this episode

Organizations: HarperCollins India

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