Boost Your Boutique with Emily Benson

If you want to start a successful boutique business in 2026, you need to have a plan. This video is a guide for new boutique owners on how to start a boutique in 2026. Whether you're starting an online boutique, brick and mortar boutique, women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique advice you need to start a successful boutique business in 2026.Free training - The New Way to Start a Profitable Boutique: https://www.boutiquetrainingacademy.com/registration-pageSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/Facebook: https://www.facebook.com/stylishandsuccessfulListen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.comWebsite: https://www.boutiquetrainingacademy.comSubscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusiness

If you want to build a profitable boutique business in 2025 and beyond, you need to have a plan. This episode is an update for boutique owners on the state of the boutique industry right now. Whether you own a women's clothing store, children's boutique, gift boutique, Etsy store, or more, you'll want to tune in to this episode to learn the boutique tips and boutique advice you need to grow a successful boutique business in 2025.Join my Inner Circle: https://www.boutiquetrainingacademy.com/circleJoin Profit Power Tools: https://www.boutiquetrainingacademy.com/power-toolsSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusiness

How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right! In this video, you’ll learn how to choose a name for your boutique business, retail store, and/or e-commerce site that will help you stand out, attract your ideal customers, and set the right perception of value. You’ll learn:How to name your retail store, your online boutique, or your e-commerce siteWhat not to name your boutique business (and common mistakes to avoid)How to decide on a name for your boutique that customers rememberWhy the right boutique name can actually help you charge moreToo many boutique owners pick names that are hard to spell, hard to say, or simply confusing. In this video, I’ll walk you through what makes a boutique name strong, share examples of names to avoid as a new boutique, and give you the tools to feel confident naming your store.If you’ve been searching “how to name your online shop” or “how to name your new boutique,” this video is the guide you need! By the end, you’ll know how to choose a boutique name that feels authentic to you, connects with your dream customers, and builds long-term brand value.Starting a boutique or retail store? Click Here for the Free Training: "How To Start A Successful Clothing Business"Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025Transform Your Boutique's Profitability with Our Fall Planning TrainingAre you ready to revolutionize your boutique's buying strategy? Join Emily as she shares her proven method to create a buying plan that guarantees increased sales and profits. In this 90-minute training, you'll learn how to accurately predict your monthly sales by category and reverse engineer your buying strategy to hit your goals. Say goodbye to guesswork and hello to a profitable future! Don't miss out on this opportunity to end the year profitably. Visit http://www.boutiquetrainingacademy.com/fallplan to get started today! #BoutiqueSuccess #BuyingPlan #ProfitBoostFall Planning Training

If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with confidence this fall.Whether you’re just getting started or you’re an experienced boutique owner prepping for your most profitable season yet, this boutique inventory buying guide will help you take action now. In this episode, you’ll learn:How to plan your boutique product assortment based on past salesWhere to buy inventory for fall (in person or online)How to set a smart buying budget by categoryWhen to buy boutique inventory and when to hold funds for trendsTips to turn inventory faster and avoid cash flow problemsSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business

If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells and also leaves you profitable, then you need to learn a boutique pricing strategy that has profit in mind from the start. There are certain markups and margins in your boutique that you need to have in order to properly price inventory for your boutique. In this episode, you’ll learn:The biggest mistake most of boutique owners make when pricing products, and how to avoid it The difference between markup and margin—and how both impact your boutique’s profitabilityEmily’s proven strategy to create a pricing structure based on your target customer and product assortment How to choose sweet spot pricing for each product category in your boutiqueThe real cost of your inventory (spoiler: it’s more than just wholesale)When to adjust prices vs. when to walk away from a product that won’t sellHow to build confidence around your pricing—so customers stop questioning it…and so much more!This episode is Part 3 of our 3 Part Series on How to Build a Profitable Product Assortment for Your Boutique!Watch Part 1 here: https://youtu.be/2G_t5DwQxxcWatch Part 2 here: https://youtu.be/RtPy2Vw9XhIHave questions or looking for more personalized support? Send us an email at hello@boutiquetrainingacademy.com Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business

Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood.Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in business and life.In this kickoff episode, Emily dives into what’s really happening in the world of boutique retail—from the rise of women’s sports and its impact on product trends, to how boutique owners can prepare for the seasonal shifts ahead. She shares honest reflections on balancing motherhood with business, creating authentic community, and building support systems for women entrepreneurs.This episode is a mix of inspiration, strategy, and empowerment—perfect for boutique owners navigating summer chaos while trying to build a profitable and purpose-driven business.🔍 What You’ll Hear:Why women’s sports are influencing the retail space (and how to get ahead of the trend)Building a business that supports you—especially in the hard seasonsCreative ideas to bring your community together through events and conversationsHow to actually prepare now for a successful fall seasonReal talk on motherhood, burnout, and what it takes to keep showing up⏱ Episode Chapters:00:00 – Introduction to Boutiqueland Digest00:42 – The Rise of Women's Sports02:25 – Investments in Women's Athletics03:06 – Innovative Facilities for Female Athletes04:56 – Support Systems for Women in Business07:17 – The Evolution of Athleisure Wear09:25 – Community-Centric Retail Experiences14:09 – Creating Community Through Conversations18:05 – Innovative Event Ideas for Engagement25:27 – Balancing Motherhood and Business26:11 – Retail Forecast: Preparing for Seasonal Changes📲 Follow Emily on Instagram @stylishandsuccessful🌐 Learn more at Boutique Training Academy🖥️ Watch this episode and more videos on my YouTube Channelboutique, retail strategy, women's sports, motherhood, business, fashion trends, community events, retail forecast, support for women, athleisureMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares her years of experience and expertise with starting her own clothing brand and manufacturing clothing in LA. Whether you’re just starting a new clothing brand, or you’re an established boutique owner looking for ways to get custom clothing manufactured for your boutique, this episode will give you real answers and action steps - we aren’t holding anything back! This episode truly is a masterclass on custom clothing manufacturing for small businesses. We talk through how to make and sell your own fashion designs, how to get clothing manufactured for your brand, and everything you need to do to get started! You’ll hear how Tracy went from idea to execution — and learn the exact steps you can take to manufacture your own clothing, too. In this episode, we cover:How to get started with clothing manufacturing for small brandsWhat you need to know about designing and producing your own clothingThe difference between manufacturing vs. wholesale (and how to choose)Real talk on costs, margins, and minimum order quantities (MOQs)Insider tips for finding clothing manufacturers that work with small businessesWhat to expect during the production process, from tech packs to samplesHow to avoid common pitfalls that can cost you time and money… and SO much more!Whether you’re exploring how to start a clothing brand or want to scale your existing boutique with your own label, you're going to get so much value out of this conversation. Tracy breaks the design and manufacturing process down in a way that makes it so accessible for anyone to get started. Connect with Tracy:Shop Sante Grace: https://santegrace.com/ Instagram @santegrace https://www.instagram.com/santegrace/?hl=enEmail: tracy@santegrace.comConnect with Emily:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to Emily’s YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Send me an email at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for listening!Mentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business

If you're wondering what to post on social media for your boutique, how to market your boutique on social media, or how to use social media to get more sales in your boutique, listen this episode to learn boutique owner social media tips that are working right now! Emily shares her social media and marketing tips for boutiques to create a stand out social media for your boutique business and grow your boutique business on social media.Whether you’re looking for social media strategies for boutique brands, trying to grow your boutique on Instagram, or just need ideas for what to post on social media boutique-style, this episode is your guide. If you want to know how to grow your boutique on social media and get more engagement, reach, and revenue in 2025, tune in now!Resources mentioned in the episode:The Ultimate Boutique HandbookReels for RetailSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!Mentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025

If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming changes. If you want to keep your boutique profitable in 2025, then you need to learn how tariffs will impact inventory costs and retail pricing. There are certain tariff updates to watch closely in 2025 and to plan for early to stay ahead in your boutique business.Resources mentioned:U.S. Capitol Switchboard at (202) 224-3121National Retail Federation https://nrf.com/ Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!Mentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business

In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners.You’ll get an insider look at:🛠️ The product development process from idea to execution💸 A full financial breakdown of sales, profits, and pricing🚧 The challenges of using print-on-demand platforms like Lulu or Printify📈 The marketing strategies that worked—like Facebook ads, organic content, and email list building💡 Tips for scaling your e-commerce business with niche digital or physical productsWhether you run a boutique, sell online, or want to launch a product that supports your audience, this video will help you understand how to:✅ Diversify your income✅ Leverage your existing brand✅ Launch products with less risk👉 Watch to the end to learn the exact strategies Emily used to turn a simple idea into a profitable offer—and how you can do it too.Don’t forget to like, comment, and subscribe for more real talk on growing your boutique business with profit in mind!HIGHLIGHTSI made $25,000 revenue on a digital product.This video is for you if you have a boutique business.I sold over 600 units in four months.I've made at $88,000 from this product over time.I love the idea of adding affirmations to the calendar.I don't have to own inventory of it with print on demand.I was paying around $22 to get it printed and shipped.Chapters00:00 Introduction to Revenue Generation with Digital Products00:37 Background on the Boutique Calendar Product02:20 Understanding Print on Demand and Digital Sales06:04 Revenue Breakdown and Cost Analysis08:06 Marketing Strategies and Facebook Ads11:27 Expanding Revenue Streams with Print on DemandSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for watching!Mentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business

If you want to make the most 2025 your most profitable year in your boutique, you'll want to watch this video in it's entirety for the boutique advice you need to thrive in 2025. Whether you’re just starting your boutique business or you’re looking for expert boutique advice to level up, this video is packed with proven strategies to help you run a successful boutique in today’s retail landscape. If you want to know how to have a successful boutique in 2025, then you need to create a clear boutique success plan that prioritizes your margins, mindset, and marketing. This video will help you avoid common mistakes, set realistic goals, and scale your boutique business effectively.State of the Boutique Industry Free Training: https://www.boutiquetrainingacademy.com/2025 Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025

Spring is here and your mindset as a boutique owner is more important than ever! If you want to stay motivated as a boutique owner and build a strong retail confidence mindset, you'll want to watch this video to learn the retail success mindset shifts that will help you attract more customers and build a successful, long-term boutique business. Whether you’re a seasoned retailer or just starting out, these boutique sales mindset tips will help you stay motivated and profitable in spring and all year long. Ready for a retail success mindset that sets you up for a strong year? Let’s dive in!https://youtu.be/jVDTNLmiFxESay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025