About this episode
In this episode, Ali Levitan interviews Soyoung Kang, CMO of eos Products, discussing her unconventional career path and insights on marketing and leadership.
“Why?” and “Why not?”If you’ve ever been in a meeting with Soyoung Kang , CMO eos Products , those are the two questions you’ll hear most. That curiosity has powered her unconventional career: 📍 From management consulting📍 To retail merchandising📍 To building one of the most beloved beauty brands in the world In this new BOSS interview, we finally got to have the conversation we’ve been meaning to have for years, after connecting on social and running into each other at events. What we covered:🔥 Her 3-part career journey, and how each stage built different leadership skills🔥 The Gen Alpha insight that’s driving eos’ newest campaign🔥 Why asking “Why?” is often the most powerful move in the room🔥 What happened when eos actually listened to a product complaint (spoiler: it went viral)🔥 Her take on the “thinker vs. doer” debate, and why that binary misses the pointAnd maybe my favorite moment: 💬 “The most impactful marketing doesn’t always come from splashy headlines. It comes from the small, intentional decisions we make every day.”This episode is packed with takeaways for everyone and anyone who’s ever felt like the non-linear career path might just be the best one. 👇…
People in this episode
Host: Ali Levitan
Guest: Soyoung Kang
Topics covered
- career journey
- leadership skills
- marketing insights
- Gen Alpha
- product feedback
- non-linear career paths
Keywords
- career
- leadership
- marketing
- eos
- Gen Alpha
- product complaints
- non-linear paths
- curiosity
- decision making
Mentioned in this episode
Organizations: eos Products
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