
Your AI assistant now has its own team
From Bots & Bosses (english) by Dominic von Proeck
April 5, 2026 · 5 min · Episode 148
About this episode
This episode discusses the launch of AI sub-agents and their impact on organizational design and marketing teams.
Langdock has launched sub-agents, GPT-5.4 now delegates internally to smaller models, and you can get whole AI marketing teams for $99 a month. In this episode, we show why this is not a tool question, but a question of organizational design, and we share our learnings from more than a year of hands-on work with multi-assistant systems. **In this episode:** - What sub-agents are and why they change everything - How our AI Marketing Lead Jürgen coordinates his team - Why too many direct reports kill quality, even with AI - Our study with FernUniversität Hagen in Marketing Review St. Gallen - Four clear steps to build your own AI team **Resources mentioned:** - [Langdock Sub-Agents](https://docs.langdock.com/de/product/agents/subagents) - [Okara](https://okara.ai/login?redirectUrl=%2Fagent%2Fcmo) (AI marketing team) - [GPT-5.4](https://openai.com/de-DE/index/introducing-gpt-5-4-mini-and-nano/) **Sources:** - [Leaders of AI / FernUniversität Hagen: Study on multi-assistant systems, published in Marketing Review St. Gallen, issue 1/2026](https://imc.unisg.ch/shop/marketing-review-st-gallen-1-2026-ai-in-marketing-strategic-operational-potential/) More info at: And here is our…
People in this episode
Host: Dominic von Proeck
Topics covered
- AI assistants
- organizational design
- multi-assistant systems
- AI marketing
- sub-agents
- team coordination
Keywords
- AI assistant
- sub-agents
- GPT-5.4
- AI marketing team
- organizational design
- multi-assistant systems
- team coordination
Mentioned in this episode
Organizations: Langdock, FernUniversität Hagen, Okara
Products: GPT-5.4
Books & works: Marketing Review St. Gallen
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