How Small Brands Can Leverage Billboards Like Big Brands

About this episode

This episode explores how small brands can effectively use digital billboards for marketing, featuring insights from RJ Schultz of Blip.

Welcome back to Branded: your comprehensive guide to creative branding. This week, we dove into a topic we’ve never fully tackled before: full funnel marketing—and how out-of-home advertising, specifically digital billboards, can play a bigger role in your brand-building than you might have imagined. To dig into this, we sat down with RJ Schultz, COO of Blip, an ad tech company making it radically easier and more affordable for brands big and small to run digital billboard ads. RJ’s background is both fascinating and relevant—before venturing into the advertising world, he worked at Amazon, the Defense Intelligence Agency, and the Pentagon, and he holds an MBA from Duke. His unique perspective blends psychology, tech, and marketing strategy, which made for an enlightening conversation about driving demand, creating trust, and converting customers efficiently. In this episode, we break down what full funnel marketing really means, clarify common misconceptions about “top” or “bottom” of the funnel, and explore when and how billboards (yes—even if you aren’t McDonald’s or Chick-fil-A) can boost brand awareness and overall campaign effectiveness. We even learned just how affordable…

People in this episode

Hosts: Larry Roberts, Sara Lohse

Guest: RJ Schultz

Topics covered

• full funnel marketing
• out-of-home advertising
• digital billboards
• brand awareness
• customer conversion
• advertising strategy

Keywords

• billboards
• advertising
• marketing strategy
• brand building
• customer journey
• digital advertising
• affordable ads

Mentioned in this episode

Organizations: Blip, Amazon, Defense Intelligence Agency, Pentagon, Duke, McDonald’s, Chick-fil-A

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