Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves

About this episode

Larry Rosin discusses the importance of adapting the radio industry to survive amidst digital changes.

This time we welcome Larry Rosin , President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear . These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio. As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival . Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming…

People in this episode

Guest: Larry Rosin

Topics covered

• radio
• podcasting
• digital audio
• media insights
• audience behavior

Keywords

• Edison Research
• The Infinite Dial
• Share of Ear
• audience behavior
• industry upheaval

Mentioned in this episode

Products: The Infinite Dial, Share of Ear, Edison Research

Books & works: Beyond the Infinite Dial

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