#180 🍺 Rethinking Craft Beer with Beer Babe Jess

#180 🍺 Rethinking Craft Beer with Beer Babe Jess

From Brews & Banter by Frank and Roman

April 27, 2026 · 49 min

About this episode

Jessica Merritt joins Frank and Roman to discuss her journey in the craft beer industry and challenge misconceptions about beer culture.

This week on Brews & Banter, Roman and Frank connect remotely with Jessica Merritt, also known as @beerbabejess — a marketing and creative director, craft beer enthusiast, and author of Rethink Everything You Know About Craft Beer. Joining us from California, Jess shares her journey through the craft beer industry, how she built her brand, and what inspired her to challenge the way people think about beer. We dive into her passion for storytelling, marketing, and breaking down the misconceptions around craft beer culture. Of course, it wouldn’t be Brews & Banter without enjoying some delicious beers along the way 🍻 — keeping the conversation fun, honest, and full of great energy. Check out Jess and her work: 🌐 https://www.beerbabejess.com/ 📲 Instagram: https://www.instagram.com/beerbabejess Grab her book here: 👉 https://www.amazon.com/Rethink-Everything-Know-About-Craft/dp/B0GPW5CZ8F And don’t forget to rep the show: 👉 https://brewsnbanterstore.com

People in this episode

Hosts: Frank, Roman

Guest: Jessica Merritt

Topics covered

  • craft beer
  • storytelling
  • marketing
  • beer culture
  • misconceptions

Keywords

  • craft beer
  • marketing
  • storytelling
  • beer culture
  • Jessica Merritt

Mentioned in this episode

Organizations: Brews & Banter, Rethink Everything You Know About Craft Beer, Amazon, Instagram

Places: California

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