☕ C1E55 - Marketing Roundtable 2026 | Tea Kada Benchu

About this episode

The episode discusses various marketing trends and challenges faced in 2025, including the impact of AI and storytelling in advertising.

(1:15) - What worked well in 2025 for Marketing? (14:45) - The rise in hiring for 'Story Telling' in Companies (18:30) - ChatGPTs 1st Advertising Campaign (19:33) - Changes in Performance Marketing in 2025 (22:26) - What is ABM (Account Based Marketing)? (24:42) - The restrictions faced with Brand Guidelines (32:49) - How we think about experimentation today? (35:58) - How is the Cost per Acquired Customer trending today? (50:00) - Brands desperate to create a viral reel (56:39) - How's SEO after AI's entry (1:03:40) - Nurturing Customers & Consumer Behavior change (1:08:26) - Missing Competitor Intel (1:12:10) - Story Narratives - Today & Earlier (1:14:52) - The huge gap in Funnel Based Video Ads Agency (1:17:08) - They hypocrisy of AI User Generated Content Videos (1:19:11) - Social Media Influencers vs Virtual Avatars (1:24:00) - B2B Influencer Marketing Hootsuite Campaign (1:30:39) - Difference between a Content Creator & Influencer (1:34:45) - KFC Influencer Dish Launch (1:37:56) - Social Media Platforms AI Policy Regulation (1:42:48) - AI used in Jananayagan (1:44:15) - How is AI influencing your Decision Making as a Marketer? (1:54:04) - Can AI replicate Piyush…

People in this episode

Host: MBA Meme School

Topics covered

• Marketing Trends
• AI in Advertising
• Storytelling in Business
• Performance Marketing
• Influencer Marketing
• Customer Behavior
• Brand Guidelines

Keywords

• Marketing Roundtable
• Performance Marketing
• Account Based Marketing
• Influencer Marketing
• AI in Marketing
• Customer Acquisition
• SEO
• Storytelling
• Viral Marketing
• Consumer Behavior

Mentioned in this episode

Organizations: Hootsuite, KFC, ChatGPT, AI, Jananayagan

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