This Is Why Your Marketing "Didn't Work"

This Is Why Your Marketing "Didn't Work"

From Business Of Social by David Brickley

February 5, 2026 · 5 min · Episode 143

About this episode

David Brickley discusses why many marketing strategies fail by neglecting the top of the funnel and emphasizes the importance of awareness and community.

A lot of people have "marketing" in their title—but what they're doing is actually just low-funnel performance tracking. In this episode, David Brickley breaks down the real reason most marketing strategies fall flat: skipping the top of the funnel entirely. He dives into why awareness still matters, how to build real community and trust, and what it actually means to be additive to culture. If you've ever had to explain the value of upper-funnel content to someone who only wants clicks and conversions, this one's for you. 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/…

People in this episode

Host: David Brickley

Topics covered

  • marketing strategy
  • top of the funnel
  • community building
  • brand awareness
  • trust
  • culture

Keywords

  • marketing
  • funnel
  • performance tracking
  • community
  • trust
  • culture
  • content

Mentioned in this episode

Organizations: STN Digital

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