Why Women's Sports Is the Smartest Bet in Media

About this episode

David Brickley interviews Kati Fernandez about the rise of women's sports and the importance of authenticity in content and community building.

Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women's sports. Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to understand about showing up correctly in women's sports today. This episode covers: • Why authenticity beats "code‑switching" in content and leadership • How TOGETHXR scaled without traditional paid marketing • The modern economics of women's sports and fan growth • What brands get wrong when they try to "hijack" culture • Why storytelling and community matter more than follower counts • How to create partnership content that's additive — not intrusive A must‑watch for leaders in social, brand strategy, and anyone pushing culture forward through…

People in this episode

Host: David Brickley

Guest: Kati Fernandez

Topics covered

• women's sports
• content strategy
• community building
• authenticity in leadership
• brand partnerships
• sports media

Keywords

• women's sports
• content creation
• community engagement
• brand strategy
• sports marketing
• authenticity
• storytelling

Mentioned in this episode

Organizations: TOGETHXR, NFL, Hulu, ESPN

Places: San Francisco

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