Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇦🇺AU · Entrepreneurship#1615K to 30K
- 🇮🇹IT · Entrepreneurship#1941K to 10K
- 🇲🇾MY · Entrepreneurship#823K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.7K to 15K🎙 Daily cadence·90 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
9K to 50K🇦🇺60%🇮🇹20%🇲🇾20% - Active Followers
Loyal subscribers who consistently listen
3.6K to 20K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The Summer Slump (+ Your Cancellation Policy)
May 27, 2026
Unknown duration
How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor
May 20, 2026
Unknown duration
The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah
May 13, 2026
Unknown duration
How to Balance Connection vs Authority Content on Instagram (So You Actually Get Clients)
May 6, 2026
Unknown duration
Hiring a Virtual Assistant
Apr 29, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/27/26 | The Summer Slump (+ Your Cancellation Policy) | Does the "summer slump" in private practice stress you out? If so, today's episode is for YOU!No, you don't need to panic. Yes, cancellations can increase in the summer, and your inquiries might fluctuate a little. But none of that means your practice is doomed (I promise)!It's totally possible to keep your caseload full and continue marketing yourself during the summer months. All of this matters now, more than ever!In today's episode, I'm talking about the "summer slump" and your cancellation policy.In this episode, I cover:Why the “summer slump” doesn’t have to hurt your practiceThe importance of continuing to market yourself during slower seasonsHow to offset cancellationsThe importance of enforcing your fees + modeling boundariesMy personal 24-hour cancellation policy + grace pass approachAnother creative cancellation policy model therapists may want to tryHow to clinically address frequent cancellations with clientsBalancing flexibility w/accountability during the summer monthsGiving yourself permission to slow down if that’s what you truly wantConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 5/20/26 | How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor | I’m honored to welcome Licensed Clinical Social Worker Sarah Bolor to the podcast! In today’s episode, we’re talking about how Sarah 3x her income in 4 months.Sarah specializes in helping anxious and overwhelmed high-achieving women build boundaries and reconnect with themselves. As a recovering people-pleaser and a perinatal-loss mom, her work is shaped by both professional training and lived experiences.If you’ve ever wondered whether it’s really possible to grow a profitable private practice while still working a full-time job, Sarah’s story is going to inspire you BIG time!In this episode, we cover:Why Sarah started her private practice as a side hustleThe limiting beliefs she had around private practice + business ownershipHow Instagram became her main source of private pay clientsThe simple Instagram ad strategy that helped grow her audienceWhy Instagram stories became a HUGE needle-mover for consult callsHow she niched down into working with anxious, high-achieving womenThe consult call process that helped her convert private pay clientsWhy raising her rate from $125 to $175 changed everythingHow she tripled her income in just 4 months after joining PPASarah’s advice for therapists wanting to start a private practice on the sideConnect with Sarah:Follow on Instagram @sayitmentalhealthCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 5/13/26 | The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah | I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today!In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves.If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home!In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 months.In this episode, we cover:How Jaclyn grew from ~200 to 2k followers with zero clients at firstWhat happened when Jaclyn joined PPA in June 2025How Jaclyn generated 29 clients from Instagram over 9 monthsHow she shifted from mostly insurance to primarily private payHer experience with bringing in ~$20k from EMDR intensives aloneJaclyn’s simple ad strategy for consistent client flow + audience growthWhy her private pay clients converted faster + more consistentlyHow Jaclyn uses Instagram to fill both her own caseload + her associates’How she reduced her posting frequency while still growing with adsWhy growth ≠ conversion + strategy is everythingConnect with Jaclyn:Follow on Instagram @holistictraumatherapyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 5/6/26 | How to Balance Connection vs Authority Content on Instagram (So You Actually Get Clients) | If your Instagram isn’t bringing in clients, it’s usually not a consistency problem.It’s a balance problem!Most therapists lean too far one way - either constantly teaching OR constantly relating.But you don’t get clients from just one. Connection builds trust, and authority drives decisions.You need BOTH working together if you really want to fill your caseload!In today's episode, I'm talking about how to balance connection vs. authority content on Instagram (so you actually get clients).In this episode, I cover:Why you need BOTH connection + authority content on InstagramWhy leaning too far into one type hurts conversionsHow connection content builds trust through relatable & personality-driven postsHow authority content builds credibility through solutions, tips + actionable guidanceHow reels build connection and carousels build authorityWhy authority content may not go viral + what it CAN lead toWhy strong content = connection AND authorityExamples of balancing both connection + authority on InstagramHow to keep content ethical & generalConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:SitWithKelly Connection ReelSitWithKelly Authority Post BusinessOfTherapy Connection ReelBusinessOfTherapy Authority PostThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 4/29/26 | Hiring a Virtual Assistant | Ever feel like your private practice is growing, but your to-do list is growing even faster??If so, it’s probably time to hire a virtual assistant!One of the FIRST things I recommend once your caseload is full is getting support behind the scenes.Hiring a VA will allow you to get that time back (that you desperately need) AND do the things you love.And yes, doing this will help you continue to grow and scale your private practice!In today's episode, I'm talking about hiring a virtual assistant.In this episode, I cover:When it’s the right time to hire a virtual assistantWhy hiring a VA can help you scale + avoid burnoutThe best tasks to delegate first to a virtual assistantWhat to look for in the right virtual assistantWhere to find a quality VA for your businessHow to get started with hiring and onboarding a VAConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Free VA Matchmaking Service with Sara WilesThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 4/22/26 | How to Network & Get Private Pay Clients with Couples Therapist Alea DiGirolamo | I’m excited to welcome couples therapist Alea DiGirolamo to the podcast today!Alea has been in private practice since 2022, and her business has changed a LOT in that time.When she first started, she was earning $4200 per month. Alea joined PPA and Reels Membership in 2024, and since then, her business has totally transformed.She’s grown her Instagram community from 1k to over 13.5k followers, and she now earns between $250,000 - 300,000 per YEAR, which is incredible!!What’s been the biggest factor contributing to Alea’s growth during this time? Networking!In today’s episode, we’re talking about how to network & get private pay clients.In this episode, we cover:How Alea grew her practice from $4,200 per month to $250k-300k/yearWhy networking has been the biggest driver of her premium private pay referralsHow Alea built referral relationships with therapists, attorneys & matchmakersWhy offering referrals first can help create stronger networking relationshipsHow she balances motherhood, admin work, and a full client caseloadThe role Instagram & social media have played in growing her practiceWhy consistency matters MORE than perfection with marketingHow raising her fees helped her finally reach her income goalsWhy trusting yourself is one of THE most important parts of building a businessConnect with Alea:Follow on Instagram @atdtherapyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 4/15/26 | How to Optimize Your IG Bio to Attract Private Pay Therapy Clients | Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think!In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.In this episode, I cover:Why your IG bio is a conversion tool (not just a formality)How your bio impacts follows, consult calls & paying clientsWhat to include in your name field for better searchabilityWhy clients aren’t searching your credentials + what to use insteadThe crucial 3-line bio formulaHow to make your bio instantly clear + easy to scanWhy your links should be simple + what to prioritizeThe importance of having an intro call scheduler in your bioHow using your client’s language increases connection + conversionsCommon bio mistakes that are costing you followers and clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Original IG bios shared in episodeConnect with Kristina on IG @amindfuljourneyllcConnect with Ashley on IG @thatanxietytherapistConnect with Megan on IG @everworthcounselingThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 4/8/26 | What's Working with Instagram Reels in 2026 | If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!!In today's episode, I'm sharing what’s working with Instagram Reels in 2026.In this episode, I cover:Why shorter reels (under 10 seconds) are still dominatingHow spicy & opinionated framing makes content more engaging and shareableWhy showing your face is non-negotiable for building trust + converting clientsHow intentional B-roll helps tell a story & improves overall performanceRecreating content that’s already working instead of constantly starting from scratchShifting from “you” content to “I/me” content to build a stronger connectionWhy your voice matters more than generic AI-generated contentAsking specific questions to boost engagement + build communityUsing ultra-specific hooks + strong conviction to drive follower growth & consult callsWhy you shouldn’t delete underperforming posts or “post and ghost”Treating content creation like it’s part of your job because consistency mattersConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:My oldest daughter reelMy daycare reelMy raising your rates by $100 reelMy spitting out coffee reelMy clown reelMy unhinged Q reelMy rates reelMorgan’s reelAmma’s reelMegan’s reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 4/1/26 | Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli | I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today!Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career. By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around).In today’s episode, we’re talking about building a private pay practice as a new mom.In this episode, we cover: Why Irene chose to start her private practice at 8 months pregnantHow her initial insurance-based model led to burnout + wasn’t sustainable long-termIrene’s decision to niche down + get more support inside PPAHow Irene transitioned off insurance panels in intentional “tiers”Her deeper “why” behind building a private pay practiceEmbracing big life transitions and trusting that you CAN build what you wantLearning the power of saying “no” and prioritizing aligned, ideal-fit clientsBuilding a business that fits your life instead of one that just “looks good on paper”Connect with Irene:Follow on Instagram @talktoireneCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 3/25/26 | How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist | I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that!Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income!I knew it was time to dive in and give you allll the deets here! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.In this episode, I cover: Why brand deals can be a flexible + high-profit income streamKeeping ethics in mind when you’re doing brand dealsWhy influence over numbers mattersHow to create content that brands can see themselves inHow to normalize selling by sharing consistent & unsponsored recommendationsHow to choose your model for brand dealsWhy long-term partnerships + pitching consistently = the most sustainable growthUsing affiliate links to build skills + create trust with your audienceConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Get started on ShopMyThe Talent Agency I work withThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
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| 3/18/26 | Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo | One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact.But today’s guest, EMDR therapist Carolyn Solo, is proof that simply is NOT true!Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scaled beyond clinical therapy!And no, she didn’t have thousands of followers on Instagram either. She’s had a very small and highly niche audience!In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.In this episode, we cover:How Carolyn built a successful second business w/a small, highly niche audienceWhy micro-niching can lead to stronger results, deeper trust & higher conversionsCarolyn’s journey from a full private practice to offering EMDR intensivesKey benefits of adding EMDR intensives as a therapistWhat Carolyn learned while figuring out the intensive model in real timeThe REAL reason Carolyn started coaching other therapists on intensivesHow launching a podcast + 2nd Instagram page helped her grow her authorityWhy high-ticket offers should also be high-touch for the best client resultsCarolyn’s advice for therapists w/a small audience who want to launch something newConnect with Carolyn:Follow on Instagram @futuretemplateparent and @integritas_intensive_emdrListen to the Future Template Parent PodcastCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Get Carolyn’s Free EMDR WorkbookThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 3/11/26 | BTS of How I Turned Around My FLOPPED Launch | If you’ve ever had a launch not go the way you planned, this episode is for you. Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497). This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here! In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.In this episode, I cover: What went into the 3-day PPA flash saleThe initial results + red flags happening mid-launchHow I used the data to diagnose the REAL problem instead of spiralingWhy I added a 24-hour extension + led with transparencyStrategic pivots I made + turnaround resultsThe biggest lesson I learned from this launchWhy knowing your numbers is essential if you want to scale like a CEOConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 3/4/26 | How I Earned $854,316 in 2025 | Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are! One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby.Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess what? My business still THRIVED! In today's episode, I'm talking about how I earned $854,316 in 2025.In this episode, I cover: How I earned $854,316 in 2025 + the exact revenue streams behind itWhat’s scalable vs. time-based in my business modelHow I earned $186k while fully off during a 16-week maternity leaveMy 2025 expenses & profit margin + why I intentionally invested more this yearComparing year one in business to 2025 + what REAL scaling looks likeHow I structured work-life balance + travel & time off from the beginningKey lessons learned in 2025How mentorship & outsourcing have helped to accelerate my growthConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 2/25/26 | Is Hyper-Niching Dead in 2026? | Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve!If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them. If you’re speaking to everyone, you’re speaking to no one. It will always feel like you’re paddling upstream if you’re not niched with your messaging!In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.In this episode, I cover: Why hyper-niching is more important than ever for private-pay therapistsHow a clear niche attracts dream clients + major opportunitiesHow to show your full personality without confusing your audienceWhat being “too-niched” looks like + how to refine your messaging without being roboticConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Reel Example #1Reel Example #2This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 2/18/26 | How, When, & Why to Start a Podcast | As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like.Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!!Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA.Podcasting has been powerful, but only because it was started at the RIGHT time.In today's episode, I'm talking about how, when, & why to start a podcast.In this episode, I cover: Why I decided to start a podcast + why the timing matteredHow sponsorships factor into podcastingThe actual steps to starting a podcastThe honest pros & cons of podcasting + how it’s looked in my own lifeConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 2/11/26 | How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein | I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast!Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session!She’s created a thriving 6-figure practice while only seeing 15-18 clients every week.The best part? She didn’t blow up her caseload or completely burn out to do so!In today’s episode, we’re diving into how she rebuilt her caseload and confidence by going private pay.In this episode, we cover:Caitlin’s transition from insurance-based group practice to sustainable private payWhat the early stages of building her own private practice really looked likeHow most of her clients chose to come with her + how she navigated that transitionHow joining Reels Membership and PPA gave her structure + confidenceWhat going off insurance actually requiredHow intentional Instagram marketing (not going viral) worked for CaitlinWhy niching her messaging helped Caitlin attract the right clientsWhat her practice, income, and work-life balance look like nowConnect with Caitlin:Follow on Instagram @motherhoodunrockedFollow on TikTokCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 2/4/26 | Returning from Mat Leave as a Therapist & Business Owner (The Unspoken Reality) | Today’s episode is my first recording as a mom. Everything before this was pre-batched while my baby, Aiden, was still in my belly! Motherhood has been incredibly beautiful. It’s also been deeply humbling and very hard.Since stepping away and coming back, I’ve gotten many questions about what maternity leave looked like for me as a therapist and business owner. The truth? It's VERY different when there’s no HR department, no paid leave, and no magical “return date” that suddenly feels right!In today's episode, I'm sharing my thoughts on returning from mat leave as a therapist & business owner (and the unspoken reality).In this episode, I cover:The major emotional & identity shifts that happen when returning to workHow I’m structuring my return to work + practical ways you can ease back inThe REAL business realities of maternity leave for therapistsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:IG post about screen timeThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 1/28/26 | How to Build Strong Referral Relationships and Network with Private Pay Therapists | Networking is one of the most underrated (and coolest) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work!As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed state, or are looking for something you don’t offer. This is where a strong referral network changes everything!When you know and trust other therapists and helping professionals, you can confidently refer clients out. They’ll do the same for you, so it’s totally a win-win for everyone involved!In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists.In this episode, I cover:How to intentionally find therapists you resonate with on InstagramOther helping professionals to include in your referral networkHow to reach out and build real relationshipsWhat to talk about on networking calls + how to lead with connection firstHow to confidently send a warm hand-off that supports both the client & therapistSimple ways to nurture referral relationships long-termConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 1/21/26 | Lazy Content Creator Hacks for Instagram Therapists | We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout.If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content!In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.In this episode, I cover:Key points to understand about Instagram & consumersReal examples of MY repurposed posts that drove strong engagement + growthThe best types of posts to repurposeSimple ways to repurpose content without just “reposting”How creating a repurpose bank saves time + supports long-term consistencyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:How much do therapists make in a year (January 2024 IG post)How much do therapists make in a year (July 2024 IG post)Instagram Disclaimer post (August 2024)Instagram Disclaimer post (June 2025)What anxiety feels like (October 2023 IG post)What anxiety feels like (October 2024 IG post)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 1/14/26 | The Reality of Balancing a Full-Time Job & Starting a Private Practice with Michelle Stiles | I’m excited to welcome licensed mental health counselor Michelle Stiles to the podcast!In today’s episode, we’re chatting about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence.This episode is a beautiful reminder that slow growth, brave decisions, and the right support can completely change your business (and your life)!In this episode, we cover:What it really looks like to balance a full-time job while slowly building a private practiceMichelle’s breaking point with burnout in community mental healthThe “sink or swim” moment that led her to fully commit to private practiceNavigating the fear of quitting a “stable” jobWhy Michelle chose to stop taking insurance and move fully to private payHow niching down helped her market with more clarity & confidenceUsing Instagram for both client acquisition and therapist referralsHow charging her worth led to working fewer hours + making more moneyWhat Michelle’s life looks like nowAdvice for therapists just getting startedConnect with Michelle:Follow on Instagram @panicandanxietyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 1/7/26 | Steal My 2026 Planning Process | The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning!Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned!A little bit of intentional planning now saves you from a whole lot of chaos later.In this episode, I cover:How to start with your “big rocks” to map out your prioritiesThe importance of planning life before business & allowing room for flexibilityHow to honestly assess your capacityUsing the SMART framework to set goalsThe power of breaking your goals into smaller milestones throughout the yearConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 12/31/25 | The 3 Reels That Totally Changed the Trajectory of My Private Practice | Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME.I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too!In this episode, I cover: How my very first reel gave me the key mindset shift I neededMy first viral reel that built credibility + momentum for meThe reel that brought in a TON of new client inquiries + truly changed my businessMy biggest lesson from these 3 reelsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:My very first reelMy first viral reel with 800k viewsMy first reel that brought in a LOT of new clientsThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 12/24/25 | The Instagram Content Format to Focus on for Success as a Therapist | Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you!But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client.Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective!In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.In this episode, I cover: How to use reels to attract new people + increase your Instagram growthHow carousels nurture your audience & clearly position you as an authorityHow stories build genuine connection & drive warm, aligned conversionsHow using all 3 formats creates a simple + strategic content flowConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Reels Membership This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 12/17/25 | BTS of 20 Million Views on Reels with Therapist Lauren Auer | I’m excited to welcome trauma therapist Lauren Auer to the podcast!In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. In this episode, we cover: Lauren’s deep trauma background + how her varied experience shaped her businessWhat showing up on Instagram looked like for her in the beginningWhy she now prefers speaking-style reels over lip-syncs or trendsHer IG growth journey + how one reel led to 20M views & changed everythingThe real pros and cons of going viralHow Lauren navigates sharing more controversial topics onlineWhat Substack is + how Lauren uses it to go deeper with her audienceHer thoughts on future offers + doing it in an aligned wayMarketing yourself without hustle & choosing strategies that genuinely fit YOULauren’s simple, client-centered approach for content ideas & creationConnect with Lauren:Follow on Instagram @yourtraumatherapist_Follow on TikTok @YourTraumaTherapistJoin her SubstackCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Lauren’s viral reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
| 12/10/25 | Courses & Scaling Beyond 1:1 Therapy Q&A | Today's episode is a FUN one because it's my first Q&A-style episode!It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do.I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place!In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.In this episode, I cover: When you should create a courseStarting a course with a small followingHow to choose your course topicTesting interest + profitability with something free BEFORE creating your courseStructuring your course around the transformation instead of lengthPricing your course with confidenceMy favorite course platformFocusing on the desired outcome (not creating something never done before)The capacity to create a course + how this evolves over timeGetting coaching support vs. DIYing your courseThe key to achieving success with your courseConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links:My Teachable affiliate linkReel about my high-ticket courseJoin the waitlist for 1:1 IntensivesThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram | — | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.