AI Strategy Shift: Moving Beyond Workflow Automation
From C-Suite Sales & Marketing Perspectives by Steven MacDonald
April 30, 2026 · 31 min
About this episode
Jerome Stewart discusses the importance of moving AI beyond workflow automation to achieve real business impact in marketing.
Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He shares how marketers can use iteration, systems, and sharper messaging to accelerate growth. Stewart also emphasizes that trust and relationships still matter most. His perspective shows how leaders can blend AI speed with smarter outcomes.
People in this episode
Host: Steven MacDonald
Guest: Jerome Stewart
Topics covered
- AI strategy
- workflow automation
- business impact
- marketing growth
- trust in marketing
Keywords
- AI
- workflow automation
- business impact
- marketing
- growth
- trust
- relationships
Mentioned in this episode
Organizations: Conviva
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