CRM’s 30-Year Promise Finally Delivered

About this episode

The episode discusses how AI is transforming CRM and the importance of unified KPIs and organizational alignment for revenue growth.

Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Growth Officer at Chief Outsiders, shares why unified KPIs, organizational alignment, and relationship-focused execution are essential for sustainable revenue growth. Together, they reveal how AI, customer intelligence, and aligned go-to-market teams are reshaping the future of CRM-driven business success.

People in this episode

Host: Steven MacDonald

Guests: David T. Roberts, Grant Johnson

Topics covered

• AI in CRM
• sales strategies
• revenue growth
• customer intelligence
• organizational alignment

Keywords

• CRM
• AI
• sales
• customer intelligence
• revenue growth
• KPI
• business success

Mentioned in this episode

Organizations: SugarAI, Chief Outsiders

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