Modern CMO Evolution: From Truth to Trust
From C-Suite Sales & Marketing Perspectives by Steven MacDonald
May 11, 2026 · 39 min
About this episode
Margaret Dawson discusses the evolving role of the modern CMO in building trust through customer understanding and storytelling.
Episode #290: Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority. She shares why AI-driven buying behavior, growing market noise, and delayed buyer engagement are forcing marketers to rethink how they earn credibility. The conversation highlights why customer-centric messaging, human engagement, and differentiated positioning remain foundational to sustainable B2B growth.
People in this episode
Host: Steven MacDonald
Guest: Margaret Dawson
Topics covered
- CMO evolution
- trust building
- customer understanding
- storytelling
- AI-driven behavior
- B2B growth
Keywords
- CMO
- trust
- customer engagement
- storytelling
- AI
- B2B marketing
- credibility
Mentioned in this episode
Organizations: SUSE
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