Voice of the Customer: The Overlooked Engine Behind Scalable Growth
From C-Suite Sales & Marketing Perspectives by Steven MacDonald
April 29, 2026 · 32 min
About this episode
Atri Chatterjee discusses the importance of trust in scalable growth and shares insights on customer proof and platform value.
Episode #284: Atri Chatterjee, Chief Marketing Officer at DigiCert, explains why trust is central to scalable growth. He shares how customer proof, platform value, and consistent delivery create stronger buying confidence. The conversation also explores AI, security, and evolving expectations. It offers practical lessons for modern growth leaders.
People in this episode
Host: Steven MacDonald
Guest: Atri Chatterjee
Topics covered
- customer trust
- scalable growth
- AI
- security
- buying confidence
- platform value
Keywords
- trust
- scalable growth
- customer proof
- AI
- security
- buying confidence
- platform value
Mentioned in this episode
Organizations: DigiCert
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