The 1% Movement: Building a Global Brand from Logan with Jason Daniel

About this episode

Avi Khan interviews Jason Daniel about the journey of building LSKD, a global fitness brand, and the principles behind its success.

In this episode, host Avi Khan sits down with Jason Daniel, Founder and CEO of LSKD, to track the incredible "garage-to-global" journey of one of Australia’s most iconic fitness brands. What started in 1999 as a 13-yearold BMX rider selling hats at local motocross tracks has evolved into a powerhouse movement driven by a simple mission: to be "1% Better" every day. Jason gets transparent about the "plateau years," revealing how LSKD broke through a five-year revenue ceiling by pivoting from a traditional wholesale model to a community-led powerhouse. We dive into the tactical shift from LKI to LSKD, the "bullets and cannonballs" strategy for testing new ideas, and the leadership required to maintain "Day One" energy while scaling a global team. Jason also shares his "Hungry, Humble, Smart" hiring framework and why he prioritizes humility above all else when building a high-performance culture. Beyond the apparel, we explore the brand's deep-rooted commitment to legacy—from viral mental health campaigns to creating global career opportunities right from his hometown of Logan. Whether you are looking to scale a business…

People in this episode

Host: Avi Khan

Guest: Jason Daniel

Topics covered

• global brand building
• entrepreneurship
• community-led business
• leadership
• mental health
• high-performance culture

Keywords

• LSKD
• Jason Daniel
• entrepreneurship
• community
• leadership
• 1% Better
• high-performance culture
• mental health

Mentioned in this episode

Organizations: LSKD

Places: Logan, Australia