He Left Corporate for a “Marketing Isekai” - Toronto - Canada's Entrepreneur

About this episode

Suneel Mistry discusses his unconventional career shift from corporate marketing to environmental conservation in Guyana.

This is a must for any entrepreneur who's ever wondered if there's more to business than KPIs Suneel Mistry is a Toronto-based marketing leader who made an unconventional career move — he stepped away from a corporate marketing role at HSB Canada (a Munich Re subsidiary) to do a 6-month sabbatical placement through Cuso International with the Protected Areas Trust in Guyana. As a Communications Specialist, he worked on capacity building for conservation in the Caribbean, using modern marketing and storytelling tools to drive environmental awareness in resource-constrained environments. He even traveled to Chile for the RedLAC Congress (the Latin American and Caribbean Network of Environmental Funds). He calls the experience his "Marketing Isekai" — borrowing from the Japanese anime genre where a character is transported to a completely different world. For Suneel, that world was the rainforests and protected areas of Guyana, where his corporate marketing skills had to adapt to entirely different realities. He studied Communication Studies at York University, founded Studio Two Seven in 2017 as a creative media platform, and has photographed across Colombia, England, Guyana…

People in this episode

Host: Canada’s Entrepreneur

Guest: Suneel Mistry

Topics covered

• marketing
• career change
• environmental awareness
• storytelling
• entrepreneurship

Keywords

• marketing
• sabbatical
• environment
• storytelling
• entrepreneurship
• Guyana
• career change

Mentioned in this episode

Organizations: HSB Canada, Cuso International, Protected Areas Trust, RedLAC, Studio Two Seven, York University

Places: Guyana, Chile, Latin America and Caribbean, Colombia, England, Mexico, New York, Toronto

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