How Ethical Brands Win at Global Scale - Ontario - Canada's Entrepreneur

About this episode

Isaac Langleben and Jacqueline Prehogan discuss how they built Open Farm, an ethical pet food brand, addressing issues in the global food system.

A compelling story not just about what they built, but how they built it as partners in life and in business, balancing vision, execution, and accountability at the highest level. Isaac Langleben and Jacqueline Prehogan recognized that the global food system is broken, and pet food, often overlooked, is one of its most powerful drivers of change. Their entrepreneurial vision emerged from a search for better nutrition for their rescue dog, revealing a deeper insight: pet food sits at the intersection of global agriculture, animal welfare, and consumer trust, yet is shaped by opaque supply chains and inconsistent welfare standards. Isaac and Jacqueline saw this disconnect as both a responsibility and an opportunity to challenge industry norms and build a business aligned with nutrition, animal welfare, ethical sourcing, and transparency at scale. Founded in 2014, Open Farm develops premium pet nutrition with thoughtfully sourced ingredients. The company pioneered ingredient traceability, enabling pet parents to see where every ingredient originates, while holding partners to rigorous third-party animal welfare and sustainability standards. As Chief Executive Officer, Isaac provides…

People in this episode

Host: Canada’s Entrepreneur

Guests: Isaac Langleben, Jacqueline Prehogan

Topics covered

• ethical brands
• pet food
• global agriculture
• animal welfare
• entrepreneurship
• supply chain transparency

Keywords

• ethical sourcing
• pet nutrition
• ingredient traceability
• animal welfare
• sustainability
• entrepreneurial vision

Mentioned in this episode

Organizations: Open Farm

Places: Ontario, Canada

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