SaaStrophe Series: Marketing in the Dark by Olena Bomko @ Olena Bomko

About this episode

Olena Bomko discusses the importance of collaboration between marketing and sales, customer research, and shares insights from her experience in a cybersecurity SaaS startup.

🚀 Key Takeaways: Why collaboration between marketing and sales is essential for successThe importance of customer research and understanding the productTimeless advice from Eugene Schwartz: Great marketing starts with listeningTune in for a candid conversation about what happens when marketers fly blind and how to avoid marketing in the dark. In this episode, I share the story of my time as a fractional product marketer at a cybersecurity SaaS startup—where things weren’t quite as they seeme...

People in this episode

Guest: Olena Bomko

Topics covered

• marketing
• sales collaboration
• customer research
• product understanding
• SaaS
• cybersecurity

Keywords

• marketing
• sales
• customer research
• SaaS
• cybersecurity
• Eugene Schwartz
• collaboration

Mentioned in this episode

Organizations: Mouseflow, cybersecurity SaaS startup

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