SaaStrophe Series: Where Are The Leads by Iris Dings, Sr. Content Manager @ Unmuted

About this episode

Iris Dings discusses the importance of defining leads in collaboration with sales for effective marketing.

🚀 Key Takeaways: Why defining leads together with sales is critical for marketing successWhy "more leads" isn’t always the answer—quality over quantity mattersHear about the pitfalls of short-term lead generation strategiesIn this piece, I dive into my experience as a marketing manager, where the demand for more leads became my personal nightmare. The sales team’s relentless call for leads—without a clear understanding of what a lead actually is—created constant pressure. The recurring questi...

People in this episode

Guest: Iris Dings

Topics covered

• lead generation
• marketing strategy
• sales collaboration
• quality leads
• short-term strategies

Keywords

• leads
• marketing
• sales
• quality over quantity
• lead generation strategies

Mentioned in this episode

Organizations: Unmuted, Mouseflow

More episodes of Cave Bits by Mouseflow: Uncovering Website Analytics

• How Growing Product Teams Build Digital Empathy at Scale · February 27, 2026 · 19 min
• AI in CRO What Experts Really Think (and How It’s Actually Being Used) · February 3, 2026 · 17 min
• Bulletproof Your Black Friday: How to Spot Friction Before It Costs You Sales · February 3, 2026 · 19 min
• Top 5 Digital Trends Marketers Must Watch in 2026 · January 28, 2026 · 13 min
• From dropped calls to dropped tabs: how digital friction drives telecom churn, and what fixes actually keep customers · October 16, 2025 · 13 min
• SaaStrophe Series: Marketing in the Dark by Olena Bomko @ Olena Bomko · October 16, 2024 · 2 min