Why "New Life from Monday" always fails. What Fresh Start Effect got wrong - and how to fix it.

About this episode

Angela Shurina discusses the pitfalls of the 'New Life from Monday' mentality and the fresh start effect, emphasizing the need for practical strategies for sustainable behavior change.

Monday motivation is one of the most expensive lies we buy. It feels like a reset, a clean slate, a brand new you, but nothing about your skills, schedule, or stress load upgrades overnight. So when reality hits, the plan collapses and we wonder what is wrong with us. I walk through the behavioral science behind the fresh start effect and explain the missing piece: psychology can spark action, but it does not create capacity. We get practical about what actually works for sustainable behavio...

People in this episode

Host: Angela Shurina

Topics covered

• fresh start effect
• behavioral science
• sustainable behavior
• motivation
• psychology

Keywords

• Monday motivation
• behavioral science
• fresh start effect
• sustainable behavior
• psychology

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